Life, 1917-11-15 · page 27 of 40
Life — November 15, 1917 — page 27: what you’re looking at
What you’re looking at
This page is **not a cartoon or satire**, but rather a **print advertisement** for Resinol Soap from an early 20th-century *Life* magazine. The image shows a woman at a vanity mirror examining her complexion with a hand mirror—a straightforward product advertisement. The text makes claims typical of period skincare marketing: that the soap is pure, medicated, and will solve complexion problems like redness, roughness, and blotches. For modern readers, the notable elements are: 1. **The pitch**: The ad assumes "complexion worries" are a primary concern for women and solvable through soap 2. **The "Resinol medication"**: A vague medicinal ingredient meant to sound scientific and therapeutic 3. **The price point**: Twenty-five cents presented as remarkably affordable, indicating era and economic context 4. **The gender assumption**: Marketed exclusively to women's appearance concerns This represents period advertising conventions before modern consumer protection laws regulated health claims on cosmetics.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
certainly ended <> complexion worries skin roughness and blotches Resinol Soap is usually to find one’s Skins clogged with — cosa irritated by rubbing and kr : or parched by harsh, ill-made— though often costly—soaps, simply cannot he really attractive. All that most skins need to bring out their natural beauty, to make them clear, fresh and charming is the regular use of Resinol Soap. This is, first of all, an exception- ally pure and cleansing toilet soap, free irom anything which could harm the most delicate complexion, But to it is added just enough of the gentle Resinol medication to offset the effects of neglect or im- proper treatment, and to keep the redness, To adopt healthy—free from complexion problems promptly and agreeably solved. Yet, with all this, Resinol Soap costs but twenty-five cents a cake little enough when compared with what is often char; for other choice soaps, but sufficient to insure the utmost refinement of manufac- ture, the utmost satisfaction in use, \ week's trial should suffice to make Resinol Soap your favorite. Resinol Soap is sold by and dealers in toilet good: size, free. wri Chemical Co., Bi. all, druggists ds. For a trial Dept, 13-B, Re: Md: comicbooks.com