Life, 1917-11-08 · page 8 of 40
Life — November 8, 1917 — page 8: what you’re looking at
What you’re looking at
This 1917 cartoon satirizes American women's fashion consumption during wartime. A fashionably dressed woman enters a shop advertising "Latest Fall Styles" while a stern-looking man (likely representing either a husband or wartime authority figure) pulls her back. The shop window displays the "Wilson Model"—a reference to President Wilson's wartime policies. The satire criticizes women for prioritizing frivolous shopping for expensive fall fashions during World War I, when resources and materials were needed for the war effort. The caption "She Won't Be Happy Till She Gets It" suggests women's supposed insatiable consumerism conflicts with patriotic wartime sacrifice. The cartoon reflects contemporary anxiety about civilian consumption during the 1917-1918 war period.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
740 Maud Muller, 1917 (With apologies to J. G. W.) AUD MULLER on a summer's day Raked the meadows sweet with h Beneath her torn hat glowed the wealth Of simple beauty and rustic health.” Summers past she used to waste Touring Europe in great haste: Spending money like a fool, Riding on a helpless mule, Scribbling postcards by the stack. Viewing Lisbon from a hack, Harking to cathedral bells, Tangoing at gay hotels— Education in itself? No, a waste of pecks of peli! Maud, you've been a wiser lass. Summering in meadow grass Tt has saved you so much wealth, And enhanced your looks and health, Broadened, too, your heart and ken— While you helped your countrymen! Edmund J. Kiefer. M VY American girls have just sailed to do canteen service in France. Think how cheering for our soldiers to be greeted in their own tongue at a foreign rail station, and served with sandwiches and lemonade by a jolly American girl “Ps ET’S go to church.” “It’s raining too hard.” “Well, let's go to the movie only four blocks further.” Farmer: vox't YE KNOW YE HADN'T OUGHTER USE A CAR FER PLEASURE IN WAR-TIME? SHE WON'T RE HAPPY TILL SUE GETS IT The Boom in Spirits CCORDING to the Right Rev. James I. Wedgewood, presiding Bishop of the Old Catholic Church of England, the war has awakened a great interest in spiritualism, and the possibility of communicating with the world of spirits was never so good as at present. The number of spirits is not only constantly increasing, but the chance of getting in touch with them never so promising. This news comes at exactly the right moment as an offset to the embargo laid by the government upon information of all kinds. When we cannot find out what the War Department or, in fact, anybody else is doing, or learn the actual truth about any of our national affairs, it will relieve many patriotic citizens to occupy their minds with news from the spirit world. What Julius Caesar, Alex- ander, Hannibal and Napoleon are saying while we are waiting for a year or so more to get our men ready for the war, will be a great help. comicbooksiegra