Life, 1917-11-01 · page 35 of 38
Life — November 1, 1917 — page 35: what you’re looking at
What you’re looking at
This page contains two distinct elements: **The Main Comic Sketch** depicts a couple shopping for women's hats, satirizing gender dynamics and consumer behavior. The husband repeatedly urges his wife to choose the cheapest option while she deliberates over three hats (priced $60, $85, and an unspecified amount). The satire targets husbands who claim superior taste in fashion while actually prioritizing cost-cutting, and wives who seek male approval despite their own judgment. The sketch mocks the performative nature of marital shopping dynamics—the husband's transparent impatience contrasts with his condescending advice. **The Advertisements** promote Fownes Cape gloves (marketed to military officers) and Eno's Fruit Salt (a digestive remedy), both typical early 20th-century products using patriotic and health-based appeals. The "Don't Grope for Words" section advocates for clear English communication as a practical skill for salesmanship and social success, reflecting period concerns about proper language use.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
gums, y for Military requirements are rigid; — faithful service the key note. That is why Fownes Cape gloves are being worn by officers of the Allied Armies and Navies. Genuine Cape skin resists hard wear; it is smart, manly, comfortable. Fownes Capes are washable, —a worth-while quality every- where—Army, Navy or Civil life. Ifit’sa TOWNES that’s all you need __% know about a GLOVE. her last hat was sixty dollars): Do you know, I rather like that. Sue: Nonsense! (Tossing the hat aside.) Let me see that one. (Mme. Flossé arranges it skillfully upon her head.) He (stepping backwards and look- ing at Madame meaningly, in a whis- per): How much? Mavamte (whispering back confiden- tially): Sixty dollars, Sue (critically gazing at herself in the glass): Well, perhaps the lines are better, but—— He: Take the first one. (Looking at his watch.) You know, I have got to go. I have a very important busi- ness engagement. Sue (ignoring him as she passes back and forth in front of the glass): I might try this out. Mavame (bringing another hat): Here is something which is more sim- ple. It came on the steamer yesterday. You know, that is rather smart— Sue (putting down the second and taking up the third, while she puts it Don’t Grope for Words We are all trying to SELL something— it may be brains, or automobiles, or soap bot words are the universal medium of \ es dally with Gren tser’8 ) English and Mental Effictency, It wil THEM *L PF E™ on with her own hands): Yes, that He: What did you bring me here isn't so bad. It’s really quite nice! for, anyway? Madame has just said He (side-stepping to the Madame, that men know more about hats than whispers): How much? anyone, You are not wearing it for Mavame (admirably catching his anybody else but me, are you? (Con- spirit, in the same tone): Eighty-five sulting his watch.) 1 am sorry, my dollars. dear, but I am in a terrible rush. You He (coming forward): Nothing take the first hat; it is all right. (To doing! You take my advice and get Madame.) You admit, Madame, that the first hat. It’s a peach! it is the best-looking hat, don’t you? Sue (reluctantly): Do you think so? Mavase: Certainly. “FRUIT SALT” (Derivative Compound) Needs No Introduction This agreeable remedy is known throughout the world, and is universally used and appreciated. It is now in good supply in this country, and may be obtained from all druggists. Eno’s “Fruit Salt” is a gentle, effective aperient, which stimu- lates the organs of elimination to healthy, natural activity. Valuable in relieving ailments due to indigestion, biliousness, constipation and torpid liver. A great aid to the digestive processes, and useful for putting the blood in good order. A teaspoonful of Eno’s “Fruit Salt” in a tumbler of water, makes a sparkling, effervescent draught, pleasant to take and promptly efficacious for both grown-ups and children. Over 35 years of public ser- vice have tested its value and attested its popularity. Sold by Druggists Prepared only by J. C. ENO, Ltd., London, S. E, England Agents for the Continent of America: Harold F, Ritchie & Co., Ltd., 10, 12 and 14 McCaul St., Toronto, Can comicbooks.com