Life, 1917-11-01 · page 34 of 38
Life — November 1, 1917 — page 34: what you’re looking at
What you’re looking at
**The Price of a Hat (Cartoon/Sketch):** This is a humorous domestic scene satirizing marital dynamics and consumer behavior. A husband and wife visit a milliner's shop. The wife insists on buying an expensive hat despite the husband's protests about price. The joke plays on gender stereotypes: the wife manipulates her husband by reminding him he "always complained" about hat prices and must help her find cheaper ones—then immediately selects an expensive model. The husband's final line ("Twenty-five dollars!") and rapid mental calculation suggest his resignation to matrimonial financial defeat. It satirizes both wasteful spending and the husband's powerlessness in marriage. **Advertisements:** The page also contains period ads for Burley cigarettes, dental hygiene products (Forhan's for pyorrhea/gum disease), and a dubious health scheme ("Walk on Your Head") promising rejuvenation—typical early 20th-century patent medicine marketing.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
The Price of a Hat Inflamed gums— a cause CENE: In front of 0 milliner’s . of loose teeth at establishment. They pause for a Delicious moment before entering, while he PYORRHEA ison anced doubtedly a vital dan, steak hangs back. | . to both gums and on He: I will take your word for it. Tender gumsindicate it and Sue: No, you won't, dear. You with it come loosening teh, must keep your word, Impercepibly at fist te He (looking through the half-open sons recede from the nor lie i mal gum line. They inflame, door): There isn’t a man in the place. They present many tiny Sue: That doesn’t matter, It just openings for millions of happens that way. I know plenty of bacteria to attack the un- : $ enameled tooth base, sink men who ‘se lect hats for— & into the system and cause He: Not their wives. 4 ‘ organic disease. Tooth-base Sue: Well, never mind. You have § decay quickly follows, Even : fA a if the cavity be filled and always complained about the price of the tooth saved, the gums Cookin g my hats, and T want to convince you “TH! cerinse i feGetle: Acie that I simply cannot get them any t lips flatten in exact proper. ° cheaper, ‘ tion, brings out (They enter. Madame Flossé comes 1 Against this Pyorhea forward): Ah! 2 (Riggs’ Disease) ordinary Sune: This is my husband. We are , tooth-pastes are power. flavor / here by appointrent - les. YetFyrhe aa four out of fi who He (looking fearfully around at the peri hapten bristling array of aigrettes and other : under this age. Bu startling plumage, smiling): My wife | (- Forhan's—if usedin time dl and used consistently—is thinks I know something about hats. a proven and certain pee- Maname: Ah! Monsieur, I have no s sventative of Pyocthes: bis doubt. You would be amazed at the E a scientific tooth polisher taste which gentlemen display. They ee sa well. dusty itatteoh ‘youll like know (with a shrug of her shoulders) i 0. Oe ay bene so much! gum tenderness ceases (She places a hat on the lady's MU Notice the increased head.) There! D hardiness of your gums He: How much is it? ar PEM gomctenlase tas STRIKE Sue (nudging him as she looks at ‘ already setin, start using . v him furiously, in a half whisper) : EQRHAN CO., (i ediet tial yaar Wait! (To Madame.) Oh, that would : qpecal beuinene never do at alll * At All Di pists MapaMe (to him): Twenty-five dol- 5 ruses! lars. FORHAN CO. ., 202 Sixth Ave., N.Y. He: (recalling rapidly to mind that Ee Aes Send for The \ ir = : |i ~ Trial Tube Free ireal Burley; ff WALK ON YOUR HEAD I’m just a plain business man; never studied if ci arette / medicine nor anatomy; but I believe I have made the most remarkable health discovery of all time! Two years ago I was an. old man afflicted with piles, dyspepsia, insomnia, catarrh and gen- eral lassitude ; to- day I am 67 years young. My afflictions and “oldness” are absolutely gone. My rejuvenation convinces me that I have dis- covered the most simple and efficacious health restorer known to man. Nothing like it ever before published. It is neither food nor drink; no concoction nor contrivance of any kind; no expense and no trouble at all. My wonderful health discovery has given me the Vital Force, the Appetite, the Digestion, the Sleep, the abundant energy of an acrobat. The medical examiner of one of America’s largest insurance companies says | am “as good a risk as a man of 35.” My illustrated booklet tells the complete story of how, at G5 years, T found Youth and Better Health On receipt of Three Dollars ($3.00) I will mail you a copy, My physician en dorses it, and my confidence in its efficacy is so unbounded I welcome you to submit it to your physician, as I'did to mine. If he disapproves of ‘it, 1 will refund your money without question. I've been manager of Caw’s Pen & Ink Co. for 40 years, and in offering my great discovery, I shall adhere to the well-known policy of the Caw’s Company to give full value. Remit by check, money order, bank draft or registered letter. FRANCIS CASHEL BROWN, Dept. 8—Duane St.. New York