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Life, 1917-10-18 · page 33 of 40

Life — October 18, 1917 — page 33: what you’re looking at

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Life — October 18, 1917 — page 33: Life, 1917-10-18

What you’re looking at

This page mixes advertisements with brief humorous anecdotes typical of Life's satirical format. **Main Content:** - A **Forhan's toothpaste ad** addresses gum disease (Pyorrhea/Riggs' Disease), claiming the product prevents tooth decay by hardening gums. The medical claims reflect early 20th-century dental marketing. - A **brief anecdote about "The Inconsiderate Mice"** mocks Aunt Betsey's poor housekeeping: she complains that mice keep escaping the traps she sets for them—absurd logic that satirizes incompetence. - A **Milwaukee & St. Paul Railway advertisement** celebrates electrified rail travel as futuristic progress, advertising 651 miles of electrified track through the Rocky Mountains as "the dream of years realized." This reflects genuine early-1900s technological optimism about electric power replacing steam locomotives. - A small cartoon labeled **"Nightmare"** shows a nervous driver in his new car, gentle humor about automobile anxiety. The page is primarily **advertising-driven**, with light satire and product promotion typical of Life magazine's commercial-editorial blend.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

UST as the strength of a building is dependent upon its foundations, so are healthy teeth dependent upon healthy gums. Permit the gums to be- come inflamed or flabbied and you weaken the foun- dation of the teeth This condition is called Pyorrhea (Riggs’ Disease). Loosen- ing of teeth is a direct result. And spongy reced- ing gums invite painful tooth-base decay. act, too, as so many door- ways for the organic dis- ease germs which cause the fatal diseases of mid-life, Pyorthea (Riggs’ Dis- ease) attacks four out of five people who are over forty. And many under that age also, — Its first symptom is tender gums. So you should look to your gums! Use Forhan’s, which positively prevents Pyorthea if used in time and used consistently. It quickly relieves tender or bleeding gums. It makes the gums hardier and, accordingly, gives to the teeth the sound founda- tions they need. It also scientifically cleans the teeth, which feel particu- larly smooth to the tongue after using Forhan's. If gum-shrinkage has already setin, start using Forhan’s and consult a dentist immediately for special treatment. At All Druggists. Send for Trial Tube ree. FORHAN CO. 202 Sixth Ave., N. Y. Well Protected “Remember the Boer War!” is the cry of the inoculator for typhoid. Well— there were 328,224 British troops en- gaged in the Boer War; they were sup- plied with 400,000 doses of anti-typhoid vaccine, and the result of this “ protec tion” was that they had 57,000 cases of typhoid fever, with Sooo deaths ving Tissue. SOA \ SAX The Inconsiderate Mice A more kind-hearted and ingenuous soul never lived ihan Aunt Betsey, but she was a poor housekeeper. On one neighbor who had run in for ©” call was horrified to see run across Aunt Betsey’s kitchen y on carth don’t you set a trap, | she asked. | replied Aunt Betsey, “I did | But land, it was such a Those mice kept getting into it!” | Youth's Companion, ' Through the Belt, Rocky and Bitter Root Mountains for 440 miles electricity has superseded steam as motive power— and soon the puffing locomotive will yield its place to the electric giant in the Cascade mountains in Washington, as the work of elec- The Dream of Years Realized Prophecy has been crystallized into fact—the future has become today— the age of electric railroading is here. Giant electric locomotives whose only fuel is the limitless power generated by mountain cataracts haul the heavy steel trains of the “St. Paul Road” across the great mountain ranges of the northwest. 651 Miles Electrified CHICAGO Milwaukee & St. Paul RAILWAY Send for electrification literature giving full particulars of this stupendous achievement — address F, A. MILLER, Passenger Traffic Manager, CHICAGO METALL LL NIGHTMARE, AFTER HLS FIRST LESSON 1X DRIVING WIS NEW CAR YU IN 4 Mountain Electric Travel trifying the 211 miles through this range is well under way. When you travel to Butte, Spo- kane, Seattle, Tacoma, Portland \ and other Pacific Northwest cities enjoy a smokeless, cinderless, noise- less trip through the mountains over the modern electric way —the UM => ~ comicbooks.com