Life, 1917-09-27 · page 36 of 40
Life — September 27, 1917 — page 36: what you’re looking at
What you’re looking at
This page mixes **humorous anecdotes** with **advertisements** typical of WWI-era Life magazine. **The Cartoons/Humor:** The left side features cigarette advertising disguised as endorsements ("You like crisp, broiled bacon...It's toasted"). The center contains three military-themed jokes: 1. "Still Unbeaten"—a sergeant-major outsmarts an officer with absurd logic about boiling water 2. "War Tribulations"—Cockney soldiers describe marching across France and filling sandbags with the terrain 3. "An Acrobat in the Squad"—a drill mishap where confused soldiers tangle their legs These gentle jokes mock military life and British accents, reflecting WWI home-front humor. **The Advertisements:** The right side advertises the Biltmore Hotel's "Cascades" dining room, a "Why Bonds?" war bond campaign, "Tax Land" political messaging, and Bell-Ans antacid. **Context:** This represents typical early-20th-century magazine layout—mixing satirical commentary with commercial messaging, targeting middle-class readers during wartime.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Cooking brings out flavor // /Noulll like LUCKY \ STRIKE’, The \ ‘real Burley \ Ggareite/ / Vv Still Unbeaten The sergeant-major had the reputation of never being at a loss for an answer. A young officer made a bet with a brother officer that he would in less than twenty- four hours ask the sergeant-major a question that would baffle him. The sergeant-major accompanied the young officer on his rounds, in the course of which the cook-house was inspected. Pointing to a large copper of water just commencing to boil, the officer said: “Why does that water only boil round the edges of the copper and not in the centre?” “The water round the edge, sir,” re- plied the veteran, “is for the men on guard; they have their breakfast half an hour before the remainder of the com- pany."—Tit-Bits. “THE MANOR"~Asheville, North Carolina, IN AMERICA—AN ENGLISH INN—Perfect GOLF, War Tribulations They were a very tired battalion and a very Cockney battalion, and when they spoke to the members of the battalion them their speech was rich €s. Said a sympathizer of the other bat- talion: “You look jolly tired, mate. ‘Ave ye bin far?” The spokesman of the weary ones an- swered shortly and sweetly: “Bin far! Why, we've walked over nearly the ‘ole o’ France, and wot we ain't walked over we've got in our sand- bags."—Tit-Bits. An Acrobat in the Squad Serceaxt (drilling awkward squad): Company! Attention, company! Lift up your left leg and hold it straight out in front of you! One of the squad held up his right leg by mistake. This brought his right-hand companion’s left leg and his own right leg close together. The officer, secing exclaimed angrily: And who is that blooming galoot over there holding up both legs?” —Chicago News. Ancestral Pride Crushed He: My ancestors came over in the Mayflower. Sue: It’s lucky they did; the immigra- tion laws are a little stricter now. —Yale Record. HE minimum price for wheat fixed by the new food law is two dollars a bushel, It required no action by Con- gress to make the maximum price for Lire, even in war times, five dollars a year and ten cents a copy. Iter sett @e BILTMORE * 43rd and 44th Sts. and Madison Ave. The Cascades 19th Floor—Always Cool Most unique dining room in New York New decorations and lighting effects Dancing Supervision Maurice & Walton PAUCCooLy BOS CASE’ P until paid and ult They increase I THINK OR PAY Ataxon land valuesonly will raise yearly $5, will abolish all off land into us crops, boom, ro nd perpetuate 4 TAX LAND BELL-ANS Absolutely Removes Indigestion. One package Proves it. 25c at all druggists. % sct = an ar a Soe comicbooksggon}