Life, 1917-09-20 · page 29 of 40
Life — September 20, 1917 — page 29: what you’re looking at
What you’re looking at
This is **not a cartoon or satire**—it's a straightforward automobile advertisement from Life magazine (page 473). The page promotes the Liberty Motor Car Company of Detroit, founded by Percy Owen. It showcases two vehicle models: the Brougham and the Sedan, emphasizing their closed-car design as a luxury feature. The advertisement targets affluent buyers seeking "high quality" vehicles at "moderate price." Key selling points include: - The famous "Liberty riding and driving ease" - Refined aesthetics and "grace of line" - Spacious interiors with upscale details (whipcord upholstery, crystal dome lamps) - The Sedan's innovative "staggered doors" for convenient entry/exit The woman illustrated represents the target customer demographic—middle-to-upper-class motorists valuing both practical comfort and elegant design. This reflects the era when closed cars were still relatively novel luxury items, distinct from open touring cars.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
—— SSS The famous Liberty Brougham, said by | connoisseurs to be the most perfect motor brougham type now manufactured. ’' Distin- guished by graceoffline, fitted in refined and restrained good taste, and ideal for personal use of the most exact- ing type. Illustrated are the Brougham and the which the low Liberty chassis has afforded a gra of line impossible in other mak Liberty success. They offer to motorists of discrimination a new and superior character of closed car motoring, accentuated by roomy interiors and fittings of un- usual distinction, These cars express the Liberty ideal—to build at a moderate price a motor car of high quality for the most exacting clientele If you c price, you are invited to send for the Liberty ¢ at the showroom of the nearest Liberty dealer LIBERTY MOTOR CAR CO. perrorr PERCY OWEN, PRESIDENT ~~ SS Liberty Closed Carrs HE national popularity of the Liberty Car has with good reason included the notably beautiful closed models. dan, in both of and distinction These cars are, of course, characterized by the famous Liberty riding and driving ease, one of the most important factors in rested in the most desirable type of motoring at moderate alog or inspect these cars ‘The Liberty Sedan. Note the staggered doors, ] ‘assuring easy entrance and egress in either | driving <ompartreent or tonneau Upho } tered in fine quality gray whipcord; une | usually large pocket; crystal dome lamp and other appointinenta in perfect taste. A grace ful, low, powerful car for motorists of \ comicbooks.com