Life, 1917-09-13 · page 37 of 44
Life — September 13, 1917 — page 37: what you’re looking at
What you’re looking at
This page contains **anti-German World War I propaganda** disguised as editorial and advertising content. **The Main Poem:** "A Scotchman's Address to Kaiser Bill" is a scathing Scottish-dialect curse against Kaiser Wilhelm II of Germany. It celebrates his anticipated death and promises Scottish soldiers will play bagpipes victoriously in Berlin. Written for a British/Allied audience, it mocks the Kaiser as a "Prussian" villain who planned invasion and threatens divine retribution. **The Accompanying Cartoon:** Shows a young boy ("The Boy Who Pegged Shoes") at work—illustrating W.L. Douglas shoe advertisements. The caption notes he attended school "when there were slack spells in the work," evoking sympathy for child labor while selling shoes. **The Satire:** Life magazine uses patriotic war sentiment to sell consumer goods. The shoe ad claims Douglas shoes are the "best known shoes in the world," while the poem whips up anti-Kaiser fervor. The juxtaposition suggests buying American products supports the war effort. This represents how wartime propaganda infiltrated mainstream American publications during WWI.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
= “LIFE: 7 A Scotchman’s Address to Kaiser Bill CURSED be yer uly Prussian Worst savage 0° the human race; some missile end yer pace, Baith sure and sudden, And soon may yer carcass find a place On some French midden. For years and years ye've been prepairin’ For yer unholy murderin’ crran’ i But, Kaiser Bill, ye'll get yer fairin’ As sure as death, And glory waits the faither’s bairn That stops yer breath. At rare intervals, when there were slack spells in the work, he was permitted to trudge to school. L.DOUGLAS “ THE SHOE THAT HOLDS ITS SHAPE" $3 $350 $4 $4.50 $5 56 like You CanSave Moneyby Wearing >; Oh, if some Scotchman’s Go: Wad in yer black heart find its billet, I'd laud wi’ joy that Scot and pellet In twa ’r three verses. ve tan yer hide and sell it Just like a horse's, sped bullet a Vd like Incarnate fiend in human guise, 2 Ve surely. got a big sucitise W. L. Douglas Shoes. The Best _~; When ye saw ye couldna’ kaiserize Known_ Shoes in the World. ¢ : The land o° France. W: L. Douglas name and the retail price | Hritannia’s jolt between the eyes is stamped on the bottom of every pair Stopt yer advance. of shoes at the factory. The value is guar- anteed and the wearer protected against high prices for inferior shoes. The retail prices are the same everywhere. They cost no more in San Francisco than they do in New York. They are always worth the price paid for them. a years and mair afore yestreen Yer plans were laid and a’ foreseen— Tae mass bands on Glesca green Or Kelvenside. And yer band’s first tune was tae hae ' been, “Wacht on the Clyde.” | ‘The quality of W. L_Douglas product ; | is guaranteed by morethan 40 years BOYS SHOES This Prussian program can 1, | experience in making fine shoes. The Best latbeWortd | Tatas jure 08 yer fame. is K. ser Bil | smart styles are theleaders in the fashion $3 $2.50 $2 centresof America. They are made ina well-equipped factory at Brockton, Mass., by the highest paid, skilled shoemakers, under the | direction and supervision of experienced men, all working with an | honest determination to make the best shoes for the price that money can but Tewale OF FRAUD. None genuine untess L. Douglas name and. the retail price is The Hielan’ pipers surely will Play in Berlin, Le ‘on the bottom. TAKE NO SUBSTITUTE For sale by over 9000 shoe dealers and 105 W. L. Douglas | stores in the large cities. If not convenient to call at W. L. Douglas store, ask your local dealer for W. L. Douglas shoes. If he cannot supply you, take no other make. Write for booklet, showing how toorder shoes by mail, postage free. President W. L. DOUGLAS SHOE. CO. 147 Spark St. Brockton, Mass. ; Or ye may hear them, by God's will, | . In St. Helene. | The Boy Who Pegged Shoes. 'W. L. Douglas Pegging Shoes at «| DUNLAP |/Rtatees Celebrated Sixty-five years ago W.L. Doug- las started acquiring the know!l- HATS ——— edge of how to make good shoes. Fall = 4. Styles i Oh, “ Holy Willie” ower the Rhine 2 ‘ Duteh potentate by “ Right Divi Like Stuart kings o” Auld Lan Yer goose is cooked Syne.” Ab, Kaiser Bill, last 0” yer line, Yer doom is booked. God damn ye, Kaiser, foulest Hun, When I think 0° a* the ills ye've done; Ye sh An’ blawn tae Hell, + thei Would suit as well ald be placed before a gun. “s nocht else that could be done $ é 1 Mackay in Dundee (Scotland) ys a Peopte’s Journal. 5 REG. U.S. PAT. OFFI 178-180 Fifth Avenue Ir begins to-look as if any man who | = i 181 Broadway, New York wants to keep out of the war may have 22 So. Michigan Av., Chicago 10 go to the North Pole to be perfectly NATURE NOTE ‘Acco 1oull Fraceai caus ie” Jaskigatile “Tiscauino LADY NANGAROOS ARF YQUIEREO. WITIE GOLF RAGS,