Life, 1917-08-30 · page 40 of 40

Life — August 30, 1917 — page 40: what you’re looking at

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Life — August 30, 1917 — page 40: Life, 1917-08-30

What you’re looking at

This is a Life Savers candy advertisement from August 30, 1917. The image depicts a cherub or baby angel sitting inside an oversized Life Savers mint candy, reading what appears to be a comic book or similar publication. The candy ring's hole is prominently featured in the center. The ad uses a whimsical, allegorical approach: the angel figure represents innocence and joy, while the "life saver" candy symbolizes pleasure and sweetness in everyday life. The tagline "Enjoy Life with Life Savers—they make Life sweet" plays on the product's name and positioning as a refreshing treat. Four flavors are listed: peppermint, clove, licorice, and wintergreen. This appears to be straightforward product advertising rather than political or social satire—typical of early twentieth-century commercial promotion using playful imagery and wordplay to market confectionery products.

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

* Enjoy Life with Life Savers —they make Life sweet. Refreshing candy mints with a hole in the center. Four flavors: PEP-O-MINT CL-O-VE LIC-O-RICF WINT-O-GREEN < comicbooks.¢omy