Life — August 30, 1917 — page 39: what you’re looking at

What you’re looking at

This is a cigarette advertisement for Omar brand, not political satire. The ad promotes Turkish tobacco cigarettes by emphasizing their "pure aroma" derived from "rich Turkish and ripe accentuating leaves, and nothing else." The tagline "Smoke Omar for Aroma" is the central marketing pitch. The text notes that aroma "makes a cigarette—they've told you that for years," suggesting this was a common advertising claim of the era. The ad includes product packaging imagery and appears designed to appeal to consumers seeking quality tobacco flavor. There is no apparent political commentary or satirical intent—this is straightforward vintage advertising typical of early 20th-century cigarette marketing in American magazines.