Life, 1917-08-30 · page 3 of 40
Life — August 30, 1917 — page 3: what you’re looking at
What you’re looking at
This page is primarily **advertising and book promotion** rather than satire or political commentary. The top half contains a **Havoline Oil advertisement** (Indian Refining Company, New York) using an image of oil being poured onto turbulent water to promote the lubricant's engine-protecting properties. The visual metaphor—calming troubled seas—was common in early automotive advertising. Below is a book promotion for Stacy Aumonnier's short story collection *"The Friends,"* celebrating its recent success after publication in *The Century Magazine*. The text notes the story achieved "quiet, perfectly astounding" literary acclaim. The bottom cartoons appear to be humorous illustrations related to swimming or water activities, with captions referencing bishops and boys, though the specific satirical point is unclear from this reproduction.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
The World’s Greatest Ruiners HE famous park of Potsdam, laid out by Great of Prussia, and enla subsequent Prussian kings, is particu- larly noted for the artificial ruins which beautify and soften its some- what severe and nightmarish Prussian lines. Some of the most celebrated Prussi: chitects have assisted in the planning and erection of these ruins, with the result that they can scarcely be told from the real thing. It seems to make little difference to the Prus- sians whether they build their ruins out of raw material or acquire them by kicking a completed structure to pieces. They can make ruins out of anything they touch. Their aptitude for ruining things has only been approached by the Turks, who were also first-class ruin- ers, Ultimately the Prussians will ruin the Hohenzollern family, thus provid- ing ruins which will be more interest- ing and gratifying to the world at large than many of the genuine ruins in Greece and Rome and all the arti- ficial ones in Sans Souci. A Short Story— And Then Fame Pour this oil on the troubled sea of motoring — and watch your car per- form as it never performed before. The smooth, powerful body of Havoline Oil keeps all rubbing sur- faces safely apart and forms a perfect seal be- tween piston and cylinder walls. This means longer engine life, less internal wear and tear, longer mileage on gas, easier control, less depreciation. Insist that Havoline Oil comes to you in the original, sealed Havoline container — your guarantee of supreme and uniform quality, highest purity, no waste, no ditt, full quantity, and all Havoline. Havoline is easy to identify. It comes to you in sealed cans, dark blue with white letter- ing, containing full measure of this correct lubricant for automobiles and tractors. Indian Refining Company Incorporated NEW YORK Producers and Refiners of Petroleum English writer whose name Bret Harte wrote a little story | and got it printed, and the way was instantly opened to fame. A year or so ago “The Century Magazine” printed a long short story entitled, “The Friends,”| by Stacy Aumonier, a young then practically unknown in) America; and it was such a quiet, perfectly astoundingachievement of the story-telling art that edi- torial writers all over the world took columns to tell about this one story. In answer to numer-| ous requests, The Century Co. is publishing “The Friends” in a book, which contains also two other brilliant stories by the same author. i} Sold at all bookstores. Price $1.00 Near-Sighted Bishop Sweet Vorce from Water: nut We AREN'T ASHAMED TO GOIN SWIMMING, NAKED? Boys, AREN'T You nOYS.