Life, 1917-08-30 · page 2 of 40
Life — August 30, 1917 — page 2: what you’re looking at
What you’re looking at
This page is primarily a commercial advertisement, not political satire. It promotes "Chase Mohair Velvets" for luxury automobile upholstery, made by L.C. Chase & Co. (established 1847), with offices in New York, Boston, Detroit, and Chicago. The advertisement features an illustration of an elegantly dressed woman in a wide-brimmed hat seated in the interior of a high-end motor car. The image emphasizes the fabric's exclusivity and durability for car interiors. The text highlights the velvets' "wonderful colorings and exclusive patterns" and their practical advantages: wear-resistance and easy cleaning. This reflects early 20th-century automobile luxury culture, when fine fabrics were a status symbol distinguishing expensive vehicles.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Five Dollars. Single Copies, Tea Ceats Price ia Eogived, Sixpence. The Luxurious Motor-Car Upholstery GusE MOHAIR VELVETS Made by Sanford: Mills The wonderful colorings and exclusive patterns of Chase Mohair Velvets, their durability and cleanliness make them the most luxurious of all upholstery fabrics. Made of pure Mohair, Chase Velvets are woven so that all wear comes on the top ends of the fibres — affords longer service and an easy-riding surface. Specify Chase Mohair Velvets for your car upholstery. Various designs from plain neutral ones to the bizarre tapestry effects. Write for attractive brochure. -L-C-CHASE & CO- BOSTON NEW YORK DETROIT CHICAGO Other Products of Our Mills: Plush and Wool Robes, Drednaut Motor Topping, atherwove, Furwove Cloakings and Trimmings, Steamer Rugs, etc. Leaders in Manufacturing Since 1847 comicbooks aii