Life — August 30, 1917 — page 2: what you’re looking at

What you’re looking at

# Chase Mohair Velvets Advertisement This page is primarily a commercial advertisement, not political satire. It promotes "Chase Mohair Velvets" for luxury automobile upholstery, made by L.C. Chase & Co. (established 1847), with offices in New York, Boston, Detroit, and Chicago. The advertisement features an illustration of an elegantly dressed woman in a wide-brimmed hat seated in the interior of a high-end motor car. The image emphasizes the fabric's exclusivity and durability for car interiors. The text highlights the velvets' "wonderful colorings and exclusive patterns" and their practical advantages: wear-resistance and easy cleaning. This reflects early 20th-century automobile luxury culture, when fine fabrics were a status symbol distinguishing expensive vehicles.