Life, 1917-08-30 · page 12 of 40
Life — August 30, 1917 — page 12: what you’re looking at
What you’re looking at
This page is **advertising content**, not editorial satire. It consists of overlapping promotional copy using aggressive sales tactics common to early 20th-century marketing. The central image shows a couple in an intimate embrace—likely advertising a personal hygiene or grooming product, though the specific product isn't clearly identified. The text employs psychological pressure ("Why Wait?", "NOW IS THE TIME", "Don't Back Out") and repetitive urgency to overcome consumer hesitation. Phrases like "It's easier than you think" and "One Trial Convinces" target male readers with appeals to ease, immediacy, and peer pressure. The page reflects historical advertising conventions: gendered marketing (targeting young men), vague product references, and manipulative persuasion techniques now recognized as predatory but standard for the era.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Why Wait? It is welcome every day in the year. Don't put it off—do it now, while you are thinking about it. No Time For Hesitation Full details may be obtained on application All other means of communi- cation are cold and colorless in Now is the best time — comparison. NOTHING LIKE IT It’s a subject well worth considering It Seems Folly Not to Its Free Act! Here’s the Opportunity BEGIN Young Men Good for Everybody Are You the Man? How Much is It Worth to You? The best way to keep good acts in memory is to refresh them. START TRAINING WITH US “Do it now.”’ _ Begin tonight You Will Be Interested ask tobe shown Get Next! It is a habit to be encouraged soothing to the senses, satisfying and comforting It’s easier than you think —agrees with everybody. NOW Wanted IT’S YOUR MOVE “Don't make excuses. MAKE GOOD.” Is Not a Fad But a Necessity. One Trial Convinces Get the Original and Genuine The Kind That Will Do You Good No Matter Why Hesitate? Where You Live _ : Why don’t you get in line Keep up with the times! — “No one thing will give so much pleasure, to so many people, for so long a time, at so little cost In a class by itself You can Bout Learn to Do It. GET THE HABIT Don’t infer, Try it. Relished by all. Why Don’t you try it? NOW IS THE TIME TO BEGIN IF YOU THINK WE'RE TOO ENTHUSIASTIC— see for yourself. Nothing else compares with it—nothing else is like it. Heard’ Lots “About It SURELY YOU CAN NOT HESITATE TO AT LEAST INVESTIGATE This isa good time And Here It Is. Try This way Next Time: ee tt RUDI You'll wonder why you have waited so long. Any Man Can Become Expert Once Tried Always Used Act Quickly It will pay you to inspect this Don’t delay investigating INSPECTION REQUESTED SATISFACTION ASSURED DON’T MISS IT “THE ONLY WAY” “There’s a Reason” IT's Don’t THERE is a difference WAKE UP! NOW IS THE TIME GREAT Back Out ARE YOU ONE OF THE REGULARS? IF NOT, WHY NOT? It is a present as well as a pressing need Start Don't think this over. Be brave, and do it now there is no better time than tqday Early IT HAS There is nothing simpler HAVE YOU HEARD ABOUT THIS NO Can you imagine a more delightful way to spend the evenings LEARN FROM THOSE WHO KNOW HOW EQUAL Worth considering There’s Always One Best There is no real substitute judge it for yourself AS ADVERTISED comicbooks. Semi