Life, 1917-08-23 · page 3 of 40
Life — August 23, 1917 — page 3: what you’re looking at
What you’re looking at
This is a **magazine advertisement** for Vanity Fair, not a political cartoon. The illustrated cover features a stylized woman in 1920s fashion—elaborate headpiece, long pearl necklace, and flowing gown—holding a telephone receiver. The "HELLO! Are You There?" greeting mimics a telephone operator's traditional greeting, making a playful pun: the ad positions Vanity Fair as your "night operator," connecting you to entertainment during wartime. The text emphasizes the magazine covers "drama, art, literature, humor, fashion and sport" while promising to keep readers engaged during the war years. The subscription offer—five months for one dollar—targets busy readers seeking quick, quality content. The overall design exemplifies Art Deco aesthetic popular in that era.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Mal Mater : t Canad | HELLO! Are You There? This is the night operator at yhere . F . Vanity Fair aint- This is @ brisk and burning year —in drama, art, literature, humor, fashion and sport, as well as in pend. politics and war—and you can't wont expect to keep up with a double- , quick year unless you read a double- Isl bes quick magazine. ist De- 1 And s0, in the battle of life, if Soles, you want to be a Busy Bertha in- : stead of being a small bore, you Fisk must fall right in behind our war- and time offer. Five months of Vanity are Fair for one green dollar, six if you ; this act in double-quick time. Now, left-foot, right-foot —read (and’ sign) that little criss-cross more coupon in the corner under this. d you rat is ying. atch | | | ngth is in the easly | n your | ~ Une | fficient patch -25c Stocks Is s y Filey d by all Tompany Foronto. Buy it at the news-stands—25ce. Or get a whole ($1) winter of it by signing that coupon. Let your motto be Forward, March! Be an outpost, a pacemaker, a jolly little skirmisher. Don’t slack around—don’t walk at trail, don’t mark time. T xun | comicbooks.com