Life — August 23, 1917 — page 3: what you’re looking at

What you’re looking at

# Vanity Fair Advertisement This is a **magazine advertisement** for Vanity Fair, not a political cartoon. The illustrated cover features a stylized woman in 1920s fashion—elaborate headpiece, long pearl necklace, and flowing gown—holding a telephone receiver. The "HELLO! Are You There?" greeting mimics a telephone operator's traditional greeting, making a playful pun: the ad positions Vanity Fair as your "night operator," connecting you to entertainment during wartime. The text emphasizes the magazine covers "drama, art, literature, humor, fashion and sport" while promising to keep readers engaged during the war years. The subscription offer—five months for one dollar—targets busy readers seeking quick, quality content. The overall design exemplifies Art Deco aesthetic popular in that era.