Life, 1917-08-23 · page 2 of 40
Life — August 23, 1917 — page 2: what you’re looking at
What you’re looking at
This page is primarily a **product advertisement**, not political satire. It promotes Fisk Tire Sundries—repair products for automobile tires including patches, cement, and repair kits. The only "cartoon" element is the illustration of a smiling baby holding a box of Fisk products, a common advertising device of the era. This isn't satire but rather a marketing image meant to convey innocence, reliability, and trustworthiness. The ad emphasizes Fisk's quality and economy, arguing that while their products cost slightly more, buyers "get what you pay for." This reflects early 20th-century consumer messaging prioritizing durability over cheap alternatives. The extensive product lineup shown below demonstrates the range of tire-repair supplies available to motorists—a significant concern when early automobiles were still relatively new and tire failures common.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Entered at Latered than none at all. high standard of value. —an aggressiveness that has been characteristic of the Fisk Company for nearly twenty years. The Fisk Molded Patch is dia- mond shaped. It will cover a larger cut, but, because all waste rubber is eliminated, costs less. Emergency Patches Pure Para Cement Tube Splices Air Hose Fale Patches Ti Fabrics (in tubes, large and small cans) Repair Kits MATERIAL (World ‘Standard) Tixe Sundries Have the Confidence of Motorists Everywhere —a confidence bred by years of thorough acquaint- ance with Fisk quality and dependability. In the purchase of such products bear in mind that depend- able quality is absolutely essential. stick is worthless—a cement that doesn’t hold is worse To spend moncy for sundries just be- cause they are cheap is like buying shoes with paper soles. Every Fisk Sundry made is backed by the Fisk trademark of highest quality and economy, and the pride of the manufacturer in maintaining this A patch that won’t When you buy Fisk Sundries you pay a trifle more in some cases—but you get what you pay for and you can bank upon the qualily of what you buy. the essence of true economy and sensible buying. This New Cementless Patch is an Evidence of Fisk Initiative in the Sundry Field That is It has strength where strength is needed—built up heavy in the center. Can be applied easily and when you put it on your tube you know it will stick, Un- questionably the most efficient and best value cementless patch on the market. 6 for 25c—A New Patch—A New Package—A New Price—6 for 25c Fisk Sundries include besides the above: Air Bags Uncured Stocks Air Valves Valve Pads Bead Mould Filler Bead Strips Flaps Soapstone Vulcanizing Cement Bead Cavity Filley For Sale Everywhere By 130 direct Fisk Branches in dealers. Wholesale distributors it of Texas—Houston, San Antonio and Dallos—and in Canada Walker Hardware Co., Montreal; Breen Motor Co., nipes, John Millen’& Son, Ltd. Dominion Automobile Company, Ltd., Toronto, incipal_cities and by all fexas, The Fisk Compeny skotoon; Fisk Tire’ Agency, Calgary; fancouver; 0)