Life, 1917-08-16 · page 34 of 40
Life — August 16, 1917 — page 34: what you’re looking at
What you’re looking at
This page contains a **Bell System corporate advertisement** masquerading as patriotic messaging, alongside period fiction and ads. **Main Content:** The large advertisement claims the telephone company is sacrificing commercial interests to serve government needs during wartime (appears to be WWI era based on military references). It boasts of installing 10,000+ miles of exclusive government communication lines and dedicating 12,000 operators to military messages—framing corporate mobilization as patriotic duty. **"The Slacker" story** (right column): A satirical fairy tale retelling where a Prince discovers Sleeping Beauty has remained beautifully useless—unable to drive, play bridge, or spend money extravagantly like "modern" women. The joke targets both women's education and consumerism, while the title "slacker" refers to those avoiding war service. **The satire:** Both elements mock perceived social failures. The ad presents telephone monopoly as essential patriotism; the story mocks women who haven't adopted contemporary consumer habits and leisure activities. The page reflects early 20th-century anxieties about modernization, gender roles, and corporate-government alignment during wartime.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
N this “supreme test” of the nation, Private interests must be subordinated to the Government's need. This is as true of the telephone as of all other in- strumentalities of service. The draft for war service which has been made upon the Bell System is sum- marized in a recent Government report. Government messages are given pre- cedence over commercial messages by means of 12,000 specially drilled long distance operators all over the country. The long distance telephone facilities out of Washington have been more than doubled. Special connections have becn estab- lished between all military headquarters, army posts, naval stations and mobilization camps throughout the United States. As the war continues, the demands of the Government will increase. Answering the Nation’s Call More than 10,000 miles of special sys- tems of communication have been installed for the exclusive use of Government de- partments. Active assistance has been given the Government by the Bell System in pro- viding telephone communications at ap- proximately one hundred lighthouses and two hundred coast guard stations. Communication has been provided for the National Guard at railroad points, bridges and water supply systems. A comprehensive system of war com- munication will be ready at the call of the Chief Signal Officer, and extensive plans for co-operation with the Navy have been put into effect with brilliant success. And the public can help us to meet the extraordinary conditions by putting restraint | on all unnecessary and extravagant use of the telephone. One Policy One System AMERICAN TELEPHONE AND TELEGRAPH COMPANY AND ASSOCIATED COMPANIES Universal Service Revised Classics THE SLEEPING BEAUTY HEN the Pri chanted ¢ an air of unusual quiet, < meeting of the American Peace So- ¢ entered the oticed about it if there were cic leep,” he muttered. defense x I don’t believe isn't mounted on a p “ There asi n ap there is a rifle on the premises. No ammunition, cither. Walking rapidly upstairs, he saw a couple of servants lying prone. “This reminds me of the time I lived in the suburbs,” he continued. Entering one of the sleeping-rooms, he discovered the celebrated beauty, sound asleep, in the four-poste “This must be a frame-u served. “T see it all up, I shall have to marry her.” THE SLACKER He was about to pass down the stairs, when a voice stopped him. “Well, why not?” said the voice. “The young woman has not received a modern education, She cannot drive a motor, play bridge, insist upon your going to the most fashionable restau- rant and ordering cight dollars’ worth of worthless imitation food, dance like a fiend, and spend money generally like the manager of an international war. She's been asleep so long that she might “By Jos “And to think I mi; without her!” Sc proper thing. ust the one you want.” pe med the Prince. ¢ gone off he did the The Charm of Youth No woman likes to part with it—nor is it necessary. CARMEN Complexion POWDER helps to retain this choicest of Time's 2 fleeting gifts, i. It adds to tho eA) skin a natural, White, Pink, Flesh, Cream 50c Everywhere STAFFORD-MILLER CO, ‘St. Louis, Mo, 25 CIGARS “MADE AT KEY WEST = comicbookseqnay