Life, 1917-08-02 · page 5 of 40
Life — August 2, 1917 — page 5: what you’re looking at
What you’re looking at
This page is primarily **advertising for Thermoid Brake Lining**, occupying roughly two-thirds of the space with product testimonials and technical specifications. The left side contains a poem titled **"The Love of the Unknown"** by Carolyn Wells, romanticizing travel to Zanzibar. Below it is a small cartoon captioned **"Unsung Heroines: The Friend of a Humorous Artist,"** showing two figures in what appears to be a domestic scene—likely a gentle joke about the patient spouse or companion supporting an artist's creative work. The page reflects early 20th-century magazine layout: editorial content mixed with substantial advertising. The Zanzibar poem suggests this *Life* issue emphasized exotic travel fantasies—common leisure aspirations of the era.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
165 The Love of the Unknown DO not feel that tourist zest To travel fast or travel far; But one mad longing fills my breast For Zanzibar. 'Tis well. Prosaic lore would mar The mystic urge that calls to me From Zanzibar. It’s name suggests all magic lure, Like Kismet, Fate and Avatar; Oh, it is simply great, I'm sure, In Zanzibar! There's something in its sound, you know— That luscious Z—that rolling R— Oh, I'd move heaven and earth to go To Zanzibar! | Ido not know geography, It’s rich in coloring, I think; Its glistening hues a bit bizarre. fen on the map a roseate pink Glows Zanzibar. It seems as if its shores must show A shining strand, a gleaming scar; And bosky glades there be, I trow, In Zanzibar. My only unattainéd toy; Like any moth for any star, I'd singe my wings against its joy- My Zanzibar! Carolyn Wells. “YHOOPS!”" — exclaimed the Queen of Sheba, as she was opening her morning mail, “That King Solomon is some king. Here he's gone and subscribed to Lire to be sent to me for a whole year.” UNSUNG HEROINES THE FRIEND OF A HUMOROUS ARTIST The best test of a brake lining or any other product is— Whe uses it? Some of the cars that use Thermoid Brake Lining are: Fierce-Acrow Pilot Superior Track | Studebaker Cole Emoire | Chalmers King Union Trock | Peerless Denby Track Hermon Briscoe Falton Track ‘Apperson Hodson Gersix Trock “Astocor Codillec ice Track Premier Moreland Treck Hadford Unit Aabern National Repablic Trock Haynes Stephens Bessemer Trock Kissel Kline Kar Sayers & Scovill White Petterson Colambia Track Metz Pothinder Bethichem Track Sen Alles Track Lexington: Howord ‘Ames Denmo Track Lippard-Stewart Track Moon Raach & Lang Some of the axles that use Thermoid Brake Lining are. Timben-Detroit Sheldon Empire | Columbia Torbensen ess | Pera Rassel Celfor American Why experts select Thermoid Brake Lining ‘at makers and their engineers select Thermoid Brake because they find by scientific tests th This means its entire construction is such that brakes equipped with Thermoid Brake Lining cannot grabor matter how thin Thermoid becomes throughout long usage | A grabbing or slipping brake lining is a constant source of danger to the motorist Three tests prove Thermoid Brake Lining’s worth Thermold Brake Lining proves its superiority in passing all three drastic t by which brake lining efficiency is deter- mined—Coefficient of Friction Test—Absorption Test~Dura- bility Test, |__ Scientific construction of Thermoid Brake Lining | The reason Thermoid Brake Lining hb: ideal coefficient of friction, is impervious to moisture, and is durable, lies in 100 Why leading cars use Thermoid Brake Lining How experts know it won’t grab or slip ULICCOMPREsse® BRAKE. LINING its scientific construction. In its process of manufacture it has three exclusive features 1, Ithas over 40% more material by actual weight This means longer service—best service. Thermoid is 40% heavier than any woven brake lining, not hydraulic com: pressed. That is why it is better fitted to stand the responsibilities placed on it. 2. tis Grapnalized Thermoid Brake Lining is impregnated throughout with Grapnal. This exclusive process makes it impervious to line, oil, water, dust, ete, No other brake lining is nalized, or ¢: That is why ordinary brake lining Gr goes to pieces rapidly 3. Mis Hydraalic Compressed Powerful hydraulic presses compress Thermoid into a solid mass. This makes it far tougher and stronger than loosely woven linings, not hydraulic compressed. It makes the wearing surface ideal for braking; it can't grab and it can't slip. The coefficient of friction "is just right. Specify Thermoid When you reline your brakes, specify the brake lining the experts specify—Thermoid Jobbers, garages, and dealers will be glad to supply you. When you buy a new car, insist that the brake lining be Thermoid Remember your life dependson the efficiency of your brakes, and the efficiency of your brakes depends on your brake lining Be sure your brakes are lined with Thermoid Brake Lining. The cost is a little more—and well worth it, Guarantee— We guarantee Thermoid to have a more uniform gripping powes and to outwear and give more satisfactory service than any other lining. Thermoid will make good—or WE WILL. Thermord Rubber Company Factory and Main Offices + + TRENTON, N. J. Branches New York Chicago San Francisco Indianapolis Los Angeles Philadelphia Pittsburgh Boston London Paris jetroit GRADNALIZED “won cata comicbooks.com