Life — August 2, 1917 — page 4: what you’re looking at

What you’re looking at

# Analysis This page is primarily an **advertisement for LIFE magazine itself**, not a political cartoon. The decorative border features classical and patriotic imagery—colonial soldiers, ships, an eagle seal, and American flags—creating an ornamental frame around promotional text. The ad announces that "Gott" (likely a notable artwork or feature) will appear in the next issue, dated August 9, available August 7. It warns readers not to miss this picture, framing it as a "calamity" to do so. Below, subscription information is listed, including pricing ($5.00 annually domestically; $5.52 Canadian; $6.04 foreign) and a special offer for new subscribers. The patriotic design suggests this advertisement ran during wartime, emphasizing American values and military service through its visual elements.