Life, 1917-08-02 · page 39 of 40
Life — August 2, 1917 — page 39: what you’re looking at
What you’re looking at
This is a Gordon's Dry Gin advertisement from Life magazine, not political satire. It displays the bottle alongside five cocktail recipes popular during the Prohibition era (indicated by the "ALCOHOL 47.3%" label emphasizing potency). The drinks shown—South Side, Gin Rickey, Gin Daisy, Mint Julep, and Orange Blossom—represent cocktails Americans could make at home with gin during Prohibition (1920-1933), when legal alcohol sales were banned. The advertisement implicitly promotes circumventing Prohibition laws by suggesting how to use the product. The page is primarily commercial rather than satirical content.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
MCENTA‘ I ALCOHOL 47.3% } SOUTH SIDE Se a ~~ ——e f. GIN DAISY MINT JULEP ORANGE BLOSSOM comicbooks.com