Life, 1917-08-02 · page 38 of 40
Life — August 2, 1917 — page 38: what you’re looking at
What you’re looking at
This page primarily contains **advertisements and promotional content** rather than satire or political cartoons. **Left side:** A Forhan's toothpaste ad warns about gum disease (pyorrhea), a genuine health concern of the era, using fear-based marketing typical of early 20th-century patent medicine advertising. **Center/Right:** The bulk of the page promotes the **American Red Cross Magazine**, emphasizing the organization's role as a neutral humanitarian force during World War I. The text celebrates how the war has temporarily transformed gender relations—men appearing as heroic self-sacrificers, women as divine and tender—and positions the Red Cross as a meeting ground where "hate and greed and cruelty have no place." **Notable detail:** The page lists famous American writers and artists (Henry Van Dyke, James Montgomery Flagg, etc.) who allegedly contribute to Red Cross Magazine to boost the publication's prestige and fundraising appeal during wartime. The page reflects wartime propaganda rather than satirical commentary.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
“LIFE: Gum decay causes tooth decay EALTHY teeth need healthy | gums to hug them. | Else they will loosen. Pyorrhea pockets will form, to act as the gateways of organic disease. Forhan’s prevents Pyor- thea, if used in time and used consistently, No mere tooth-paste does. Are your gums tender gums? Are they bleeding gums? If so, you are certain to have Pyorthea (Riggs’ Disease) Four out of five people who are over forty have it To you we earnestly fecommend Forhan’s, | Tt preserves the gums which hold the teeth secure, It obviates all gum-tenderness, all gum- bleeding It even pre- serves the mouth from premature aging caused by receding gums. In addition, Forhan's scientifically cleans the The New Bond HE relations between men and women have been so changed by the war that the full effect will not be recognized until long afterwards. Between men and women there has always been a deep antagonism, only half glimpsed by either, and gener- ally concealed by sex attraction. Each has underestimated the other. Man has been doubtful of woman's character and ability. Woman has tossed her head at man’s stu- Now the veil has been lifted for a brief chronological moment. Man's obvious cs have dropped away from him, and woman sees him the hero that he is, the incarnation of the noble spirit of self-sacrifice. And man sees woman as a creature of divinity, the goddess of tenderness and self-surrender. American Red Cross is common meeting ground for the whole civilized world. Every nation, every religion, every group large and small striving to relieve human suffering and heal broken bodies and bruised spirits finds sanctuary here where hate and greed and cruelty have no place, and doctor and nurse, priest and commissariat minister to friend and foe alike. teeth Its taste is cool, antiseptic and. distine- tively pleasant If gum-shrinkage has already set in, start using Forhan's and The Red Cross Magazine is their voice, it tells you of what they are doing and what they want to conan fo wel do and how you are helping. It tells you how your money is fighting Bauer death and how your bandages and dressings are stopping wounds. In 30c and 50c tubes ° . ° . America’s Great Writers and Artists at all druggists in the United States, FORHAN CO. Bishop Brent, Henry Van Dyke, Holworthy Hall, Burgess Johnson, Send for Trial Tube Free 202 Soch Ave... New York Vatchell Lindsay, Hon. Ian Malcom, Dr. Rosalie Morton, A. J. Sack, - = Gertrude Lynch, Walter Camp, Dale Carnagey, Charles Dana Gibson, Harrison Fisher, James Montgomery Flagg, Clarence Underwood, Howard Chandler Christy, Henry Reuterdahl—will speak to you through this maga- zine—some of them directly from the trenches, others from behind the lines. Nurses, surgeons and ambulance drivers will tell you stories of miracles in the relief of human suffering. And the great army at home—you mothers How Mother Goose Might Have Read (Continued from page 190) dish of frozen pudding at them. The alcoholic fumes from this dish so dazed the spiders that they immediately began to stagger, and were easily despatched by the Showes’ servants. It is supposed that these spiders found their way to the Showe home in the bunches of grapes which Mrs. Showe imports from Madagascar for her own use. Miss Muffet, in spite of her friends’ at- tempts to make a heroine out of her, is very modest in speaking of her ex- ploit, and says that if she had eaten two more dishes of the frozen pudding she would have been willing to tackle half a dozen grizzlies. th L. Roberts. DVICE TO OUR BOYS: See Europe first. and fathers and sisters and brothers who live in suspense, and do your bit in buying Liberty Bonds, in writing cheerful letters to the front, in raising food and keeping the life of the nation beating strong and unafraid—you will also speak through the RED CROSS MAGAZINE. It is your magazine. It will bind up your efforts with the efforts of the rest of the human race and give them all the strength of unity. We doubt if any magazine ever had a greater opportunity to be of lasting service. AMERICAN RED CROSS, Washington, D. C. Mf you prefer, address your local chapter) Gentlemen :—1 hereby apply for membership in the American Red Cross in the class checked below, my membership to include a year's subscription to the Red Cross Magazine. Send the Red Cross Magazine to Membershios SUBSCRIBING. ‘Name. CONTRIBUTING SUSTAINING TIPE cco esnnnces 2500) One PATRON .... 160 00) Payment PETER J. CARLY, PHINTER comicbooks Gain