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Life, 1917-08-02 · page 34 of 40

Life — August 2, 1917 — page 34: what you’re looking at

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Life — August 2, 1917 — page 34: Life, 1917-08-02

What you’re looking at

This page mixes **advertising** with **humor columns** typical of Life magazine's satirical format. The **Kor-Ker Puncture Cure ad** (left) promotes a tire sealant with a dramatic demonstration: driving a nail through a treated tire. This reflects early 1900s automotive culture when flat tires were common and tire reliability was a major selling point. The **"Our Foolish Contemporaries"** section contains reprinted jokes and anecdotes: - A story about Lord Kitchener (British military figure) testing a young officer's commitment to marriage - A defense lawyer's clever argument about a Prohibition-era liquor charge - References to WWI trench suffering ("No Slacker") and American rural life The **right column** advertises Scribner's August fiction issue, listing contributing authors with photographs. The overall tone reflects **early 20th-century humor**—gentle satire about relationships, wartime sacrifice, and legal wit—aimed at educated, middle-class readers. The page is primarily **commercial content masquerading as editorial**.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

You can do this— Will you accept Driving Nail into Tire Treated with Kor-Ker Panctare Care. This is the strongest proof anyone can ask and will convince the most skeptical. Kor-Ker Puncture Cure America's Standard Tire Treatment V Seals punctures V Stops slow leaks V Preserves rubber Kor-Ker scals any puncture up to the size of a tenpenny nail ‘als it immediately and permanently, er ferrets out and stops if preserves rubber. Kor- wouts to a minimum. ps tires at their normal inflati 90% of tire troubles from f. rim cutting, ete. The above statements are ATSOLUTE FACTS We guarantee them. Detailed information and proof are shown in our Consumer and Dealer Booklets, Which do you tant ? We want Able Men as Local Distribators for Kor-Ker Puncture Care Can make $40 to $180 a u nm twho ler mn for exclusive selling rights, We insite mou thoroagh incestizetion ALCEMO MFG. CO., 62 Bridge St., NEWARK, N. J. “PAPA, MAMMA SAYS TO COME OME O® THE BEER'LL GET PLAT” URY FOOLISH CONTEMPORARIES Constancy A story about Lord Kitchener, who was often spoken of as “the most dis- tinguished bachelor in the world,” is be- ing told. A young member of his when he was in India asked for a fur- lough in order to go home and be mar- ried. Kitchener listened to him patient- ly, then he said “Kenilworth, you're not yet twenty- five. Wait a year. If then you still de- sire to do this thing you shall have leave.” ‘The year passed. The officer once more proffered bis request. “After thinking it over for twelve months,” said Kitchener, “ to marry? “Yea, oie” “Very well, you shall have your fur- lough. And frankly, my boy, I scarcely thought there was so much constancy in the masculine world.” Kenilworth, the story marched to the door, but turned to say as he was leaving: “Thank. you, Only it’s not the same woman.” —The Argonaut, A Clincher erty, very palpably not a prohibitionist, was arrested in Arizona recently, charged with selling liquor in violation of the Prohibition law. But Pat had an impregnable defense. His counsel, in addressing the jury, said: “Your Honor, gentlemen of the jury, look at the defendant.” A dramatic pause, then: “Now, gentlemen of the jury, do you honestly think that if the defendant had a quart of whisky he would sell it?” The verdict, reached in one minute, was “Not guilty."—Everybody’s. you still wish concludes, Pat O° THE, MANOR” ~ Asheville, North Carolina IN AMERICA—AN ENGLISH INN—Perfect GOLF. No Slacker Mistaess: If that nail in your boot gives you such pain, Louisa, why don’t you take a hammer and knock it down? Lovtsa: No, thank you, mum. When I think what the soldiers are sufferin’ in the trenches, I don’t sce why I shouldn't do my bit.—Tit-Bits. “Bees hunting to-day, stranger?” “Shot anything?" “LT don't know yet—I'm waiting for the rest of the party to get into camp so that we can call the roll.” —Country Gentleman. ay KNOW a bank where the wild thyme grows,” sang the aspiring tenor, “And I know a bank which will honor your check for the cost of a year's subscription to Lave,” replied the enterprising subscription agent. A menagerie breaks loose on a Mississippi steamboat and three river captains find themselves faced with the pleasant task of sharing their quarters with a lion that breaks in doors, a python that makes kindling out of chairs, and a tiger that always finds their places of refuge. In “On the Altar of Hunger” Scribner’s publishes in the August number a new kind of humorous story by a new humorist, Hugh Wiley. And A. B. Frost drew the pictures ! It is the Summer Fiction Number —the one that has come to be such an institution among magazines. This | year, with its stories by John Gals worthy, Henry van Dyke, Gordon Ar thur Smith, E. H. Sothern, and a host of others, it is notable even among Scribner’s August numbers. SCRIBNER’S Sor AUGUST Do you know these authors and art- ists? All of them, and many more, contribute to the August Scribner. CHARLES SCRIBNER’S SONS Publishers, Importers, Booksellers Fifth Avenue at 48th Street, New York City Established 1886