Life, 1917-08-02 · page 33 of 40
Life — August 2, 1917 — page 33: what you’re looking at
What you’re looking at
This page is primarily **advertising** interspersed with literary reviews and a brief humorous anecdote. **Main Advertisement (Beeman's Pepsin Gum):** A large endorsement claiming that 40% of all illnesses are stomach-related, positioning chewing gum as a digestive aid. Signed by "Doctor E. E. Beeman," it presents the product as a preventative remedy for indigestion. This reflects early 20th-century medicine's credulous approach to proprietary remedies and the era's loose advertising standards. **Book Review Section:** Discusses a censorship controversy around Dr. W. F. Robie's "Rational Sex Ethics"—a medical text about human sexuality restricted to medical/legal professionals, which the reviewer satirizes as absurdly overcautious. **Humor Section:** A brief Irish anecdote about wordplay regarding baldness and candlelight—typical period comedic fare. **Side Advertisements:** Include Herbert Tareyton cigarettes and Cortes cigars—examples of ubiquitous tobacco advertising then considered unremarkable. The page reflects 1920s advertising's unregulated claims about health products and casual tobacco promotion.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
pt n't cr, ng of ht 1 en book. ed foc dressed of unso date of The Latest Books (Continued from page 188) f the crying needs of the mo- ment is supposed to be a Censor But our real need, | with Common Cense. literary as well as mil a censor who lacks this almost universal attribute —which may be defined as a deep-seated conviction that information that is per- fectly safe for him, her or it, is danger- ous for almost anyone clse. Here, for instance, is a book by a sane, high- minded and courageous physician, W. Robie, who, having for a number of years collected and collated data on the indi- vidual sex histories of thoroughly normal and healthy men and women, has at- tempted to formulate therefrom a state- ment of “ Rational Sex Ethics” (Badger, $3.50). It would be hard to find an adult who did not think such a work safe reading for him or her self. But common sense demands safeguards, and Common Cense, through the law, supplies them—with a perfectly straight face. The book may be sold “ only to members of the medical and legal professions.” UT it is time for dessert. And P. G. Wodenhouse furnishes a diverting bit of real farce-fun fiction in a novel called “Piccadilly Jim” (Dodd, Mead, $1.40). The great trouble with most hilarious fictional absurdities, especially those with contemporary settings and satiric tenden- cies, is that they refuse to abide by the assumed laws of their own fake universe. They keep mixing metaphors, so to speak, and jolting our illusions as they change kears—if you get what I mean. “ Picea- dilly Jim” has its gear-lever sealed in high at the start, and hums its absurd way round the hairpin curves of fad-land without a single swerve. J.B. Kerfoot. Nd 2 ey < Herbert eyton London Cigarettes = Import aod Kxport Herbert Tareyton Herbert Tareyton London Smoking Mixture . Y% Wb. $0e.—Sample on request Fuatk Tobacco Co., 58 West 45th St, New York ira Tana eo ere Lara DOCTORS KNOW 40% OF ALL ILLS ARE STOMACH ILLS Millions of dollars’ worth of in the United States. Beeman’s Pepsin Gum—a as a food chemist. Undoubtedly the great pop- ularity of my gum is due to the relief this gum brings to so many who suffer from bad digestion. Nearly every one occasionally eats too fast or too much and has a touch of indigestion. 40% of all sickness can be traced to indigestion. So it is good foresight to have Beeman’s ready and chew it before the trouble sets in. His Sense of Humor Was Still There A visitor to Ireland was bidding fare- well, and said to an attendant: ye, Pat.” “Good-bye, yer honor. May Heaven bless you, and may every hair in your head be a candle to light your soul to “ Good- glory “Well, Pat,” he bald pate, “when that time won't be much of a torehlight proces ion."—Tit-Bits, aid, showing him a ex there A substantial portion is GHENVING gum is used annually gum that I devised PSE Biemav Doctor E. E. Beeman SE RES = 1GARS “MADE AT KEY WEST — comicbooks.com