Life, 1917-08-02 · page 31 of 40
Life — August 2, 1917 — page 31: what you’re looking at
What you’re looking at
This is primarily a **car advertisement**, not political satire. The page shows a Chandler Motor Car Company ad from *Life* magazine (page 191). The image depicts a 1920s automobile with two women and a man positioned around it—likely representing potential customers or demonstrating the car's appeal. The ad's message is straightforward commercial: the Chandler Six offers superior value compared to other medium-priced cars while matching features of higher-priced vehicles. The "joke" or selling point is that motorists prefer the Chandler because it provides "greater value"—you get luxury-car features at a mid-range price. The advertisement lists five body styles with prices ranging from $1,595 to $2,595. There is no political or social satire evident here; this is standard automotive marketing from the early automobile era, emphasizing quality and affordability as competitive advantages.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
‘LIFE: 191 MOTORISTS PREFER THE CHANDLER Ts Chandler enjoys a greater demand today than any other high-grade Six; because it offers greater value. See how the Chandler checks—in essential features of design, construc- tion and equipment—with the highest priced cars. See how other medium priced Sixes do not check with them. You'll have the answer then—or part of the answer—to Chandler leadership. Five Attractive Chandler Types of Body Scven-Passenger Touring Car, $1595 Four-Passenger Roadster, $1595 S ‘assenger Convertible Sedan (Fisher Built), $22 59 295 Four-Passenger Convertible C isher Bui Limousine, $2595 Write us today for ¢ x er Checks With High-Priced Cars.” This booklet te ¢ ¢ th high-pr 2 sc CHANDLER MOTOR CAR COMPANY New York City Office, 1700 Broadway : CLEVELAND, OHIO Cable Address: “Chanmotor” Y xun | comicbooks.com