Life — July 19, 1917 — page 6: what you’re looking at

What you’re looking at

# Analysis This is not a political cartoon or satire—it's a **straightforward advertisement** for Duratex upholstery material and Rolls-Royce automobiles. The ad shows a luxury Rolls-Royce car parked beneath a storefront (appears to be a Macy's department store based on visible signage). The text explains that Duratex upholstery is used by Locke & Company, a prestigious custom body builder for Rolls-Royce vehicles. The copy emphasizes that this finest, most expensive upholstery is appropriate for "one of America's foremost custom body builders" and "one of the world's best motor cars." This is period product placement targeting wealthy consumers, positioning Duratex as the premium choice for luxury automobile interiors. There is no satirical content present.