Life, 1917-07-19 · page 5 of 40
Life — July 19, 1917 — page 5: what you’re looking at
What you’re looking at
This page is primarily **advertising, not satire or political commentary**. It's a Waltham Watch Company advertisement disguised as editorial content—a common early 20th-century marketing technique. The ad features a man in formal attire (likely representing a railroad official or conductor) holding a pocket watch, alongside copy claiming Waltham watches are the world's finest timepieces, preferred by railroads globally, especially in the US and Canada. The illustrated train scene reinforces the railroad theme. The tagline—"There is Nothing in the World So Watchful Over Time as the WALTHAM Watch"—is a pun playing on accuracy and vigilance. **This is branded content marketing Australia's connection to Waltham, not political satire.**
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
HE railroads of Australia demanded a watch that would set a world stand- ard of accuracy and dependable service. After exhaustive test and searching examination, this great British Commonwealth decided on the Waltham — because all important improvements in the world’s best watches were found in the Waltham. London, Geneva, Paris — all admit the supremacy of the watches made at Waltham. Waltham railroad watches are lever set. They will pass the time inspection of any railroad. And there are more Waltham watches used to-day by the _ world’s railroads than all other makes combined. Especially is this true in United States and Canada. When you purchase a Waltham, you secure a watch that is perfection in accuracy, beauty and in long-wearing qualities. Ask your jeweler to show you the many exclusive improvements which have led the world’s greatest railroads to come to Waltham for time. The Riverside The most dependable moderate price watch in the world WALTHAM. MASS. CANADA: 189 St | comicbooks.com