Life, 1917-07-19 · page 29 of 40
Life — July 19, 1917 — page 29: what you’re looking at
What you’re looking at
This page is primarily **advertising, not political satire**. It's a Republic Tires advertisement from *Life* magazine, likely from around 1918 (the OCR date suggests 1900, but the "war saving" language indicates WWI era). The ad features a large photograph of a tire with white sidewalls and the "Staggard Tread" design. The marketing pitch emphasizes durability and economy during wartime—promising that Republic Tires last exceptionally long, making them a practical "war saving" for consumers facing resource constraints. The headline "A Real War Saving" is patriotic messaging typical of WWI-era advertising, positioning tire purchases as economically responsible civilian contribution during the war effort. The ad appeals to practical-minded owners who track tire longevity. There is no political cartoon or satire present on this page—it's straightforward commercial promotion using contemporary wartime vocabulary to sell rubber tires.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
XUM Republic StAgGaRp par sen (3-22-1900 Tread A Real War Saving HERE is real economy in the use of Republic Tires. It is due to the Prodium Process of toughening Republic Rubber. The tires resist wear with a stubborn slowness that is surprising. Owners who equip with them and make a note of the date they were put on, all have the same experience. They last so much longer that the saving in a year is marked. We recommend Republic Tires as a sensible and very real war saving. Republic Black-Line Red Inner Tubes have @ reputation for freedom from trouble The Republic Rubber Company, Youngstown, Ohio Originator of the First Effective Rubber Non-Skid Tire Republic Staggard Tread REPUBLIC TIRES comicbooks.com