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Life, 1917-07-12 · page 35 of 40

Life — July 12, 1917 — page 35: what you’re looking at

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Life — July 12, 1917 — page 35: Life, 1917-07-12

What you’re looking at

**The Cartoon:** The small sketch at top left depicts a domestic emergency—a person has accidentally swallowed chloroform liniment and urgently asks their spouse what the label says, requesting an antidote. The humor lies in the absurd situation: they're asking someone to read the very label they should have read *before* drinking it. **The Advertisement:** The bulk of the page promotes Gargoyle Mobiloils motor oil. The satirical point mirrors the cartoon's theme: motorists carelessly ask gas station attendants for "medium" or "heavy" oil without realizing these terms are meaningless and inconsistent across manufacturers. The ad argues that just as one shouldn't blindly follow vague instructions (like our liniment drinker), drivers should specify the *exact grade* of Gargoyle oil suited to their specific car model, not generic descriptors. The humor is the implicit comparison: both situations involve people needing specific information but accepting dangerously vague answers instead.

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

we tan- osts ga ting n of t in lian ton; ould tes.” al, from boc plied frex addresse n of weer he date ¢ “om, Mary! I'VE SWALLOWED some CHLOROFORM LINIMENT! QUICK! AN AN- tivoTe! WILAT bors IT Say?” “PRESIL AIR, ARTIFICIAL SPIRATION, teres! The Latest Books (Continued from page 65) one hundred and twenty authors, many of them of world-wide reputation, There are five hundred of these extracts, sorted into some dozens of subject groups, and these again separated into a before- and after-the-war arrangement. The volume (Doubleday, Page, $1.25) is called “Gems (2) of German Thought,” and a little of it goes a long way—so virulently has this boiling-down process brought out the Teutonic egotism. However, for those who can't fight un- less they are mad, a teaspoonful will be found helpful now and then. AND HOLD UP FATIENT hY TH tannin of h, some poems of deep feeling, war-derived and woman- hearted, are gathered in Josephine Pres- ton Peabody's volume of verse called “Harvest Moon” (Houghton, Mifflin, $1.25) and dedicated to the women of Europe. Students of the struggle be- tween the new freedom and the old law in poetic form should—to whichever camp their inclinations bind them—find evidence here of how all things work to- gether for good 10 those who love beauty. And to those who are neither students nor partisans, nor even poetasters, the Cradle Song on page three is cominended asa thing of universal and enduring love- lines, Tes = is little either poctic or lovely in the “Soldier Songs" (Dutton, that Patrick Macgill publishes. And yet these naive and sing-songy ex- pressions of childish longing and primi- tive sentiment are somehow poignantly indicative of the shared monotony of suffering and horror that deaden men’s minds in the trenches. The author of “Children of the D “The Rat Pit" and, after his enlistment, of “The Great Push." js here once more a record- ing realist with a gift of interpretative J.B, Kerfoot. $1.00) selection, “A quart of (medium) oil, please!” What is “light” oil? What is “heavy” oil? VERY motorist should know this once and for all: “Light”, ‘“‘me- dium” and “heavy”, when applied to oils are extremely uncertain terms. They are no more definite than “mild”, “medium” and “strong” when applied to to- bacco. We have never yet found two “light”, “medium” or “heavy” oils of different manu- facture which tested alike. Of nine different “medium” oils we recently purchased from different dealers no two were alike either in specific gravity or in v So if the motorist always asks for “medium” oil, the resulting lubrication will plainly be uneven. For the one time when he secures a proper piston- ring seal there are many times when the piston-ring seal will be poor. The fuel charge and power will then waste past the rings. And it is quite possible at this motorist should never ha asked for medium” oil in the first place. The thorough piston-ring seal supplied by grade of G Tgoyle Mobiloils specified for your car never varies, The power and economy discovered in the first galion will be continued as long as you use the oil. very quart of Gargoyle Mobil every other quart of “A”. “B" is always “E”, “Arctic” always “Arctic The following test rarely fails to show surprising results in favor of scientific lubricatior An Economical Demonstration It will probably cost you less than $1 to fill your reser- voir with the grade of Gargoyle Mobiloils specified for your car. Your dealer has it, or can promptly secure at for you, Ask him to empty your reservoir of its present oil and fill it with the correct grade of Gargoyle Mobiloils. You can then judge for yourself, the results in—gaso- line economy and reduced oil consumption, to say noth- ing of reduced carbon deposit and greater power. Write for new s6-page booklet containing complete discus. sion of your lubrication problems, list of troubles with remedies and complete Charts of Recommendations for Auto- mobiles. Motorcycles, Tractors and Marine Engines. cosi the xactly B", A, os A grade for each type of motor In buying Gargoyle Mobiloils from your dealer, it is safest to purchase in original packages. Look for the ted Gargoyle on the container. I redealer has not the grade specitied for your car. he can easily secure it for you VACUUM OIL COMPANY | Rochester, N. Y., U.S. A. Specialists in the manufacture of high-grade lubricants for every class of machinery. Obtainable everywhere in the world. 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