Life, 1917-07-05 · page 37 of 40
Life — July 5, 1917 — page 37: what you’re looking at
What you’re looking at
This page contains mostly **advertisements and an unrelated fictional narrative**—not political satire. The main content is a short story about two characters debating hotel management philosophy. One advocates quiet, constructive influence; the other favors aggressive complaint ("kicking and scratching"). The story's futuristic twist—the hotel mysteriously burns down in the year 4015—appears designed to humorously suggest both approaches prove equally irrelevant. The advertisements dominate: **Forhan's toothpaste** warns of pyorrhea (gum disease) as a serious health threat; **Delatone** offers hair removal; **Buda Motor Company** emphasizes worker standards and quality; and **Coffex Cigars** targets men. **No identifiable political figures or satire appear here.** The page reflects early 20th-century advertising concerns (dental health fears, gender norms around appearance) and corporate messaging about manufacturing pride, but contains no partisan commentary or caricature.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Jeamed night. pouee COAST defense pro- tects the life of a y run. nation, gum defense the life e best of a tooth, On the gum line > shift danger lies. If it. shrinks there tid the nent— —rouse f their “that and f your good n't be ho things say is consistently. As ithard- He: war tHe — cata ens the gums the teeth “DON'T MIXD IT, DEAR. 17'S ONLY ONE OF e, my become firmer — better THOSE KAMBLING COUNTRY HOUSES The new BUDA workman rubs like nourished. Promptly re- shoulders with many five, ten, . what lief comes to gum fifteen and even twenty year tenderness. se and honeyed words and say, ‘Oh, please employees. He g spirit See ah con el will you see if you can make your hotel —the BUDA MOTOR is the c" he fe guns-a new pride a little better?” Considering that th concrete expression of it. ou are in your teeth, too. | as about as much blood as The conscientious, pride-in sibly I aAEyseaeg ws a turnip, and as much human ch; product works nahi wai t cn the assistant secretary of a for goes into BU ruck, Auto- ine tooth fundhmentaly tt herassistant secreta : mobile and Tractor Motors is ‘ow I tooth, condidons. It beautiful results would follow!” the definite result of our man- re, be cleans teeth scientifi- “Still, on the whole, I think those re- ufacturing standards. cord.” cally, too, Its taste is sults would be better than from your This is the very real 36-year- would h soft through Pyorrhea (Riggs’ Disease) decay strikes into the heart of the tooth. Beware of gum tender. ness that warns of Pyor- thea. Four out of five people over forty have | Pyorthea — many under forty, also. teeth indicate Loosening Pyorthea. Bleeding gums, too. And as the gums recede, the mouth flattens through Pyorrhea. Forhan’s positively prevents Pyorthea, if used in time and used antiseptic and pleasant. If gum-shrinkage has already set in, start using Forhen's and con- sult a dentist. imme- diately for special treatment. In 30cand50c tubes at all druggists in the United States. FORHAN CO. Sich Ave New York DELATONE Removes Hair or Fuzz from Face, Neck or Arms andl well ki The Shef ‘eld Pharmacal Company 339 So. Wabash Ave., Dept. D. F., Chic: Minois plan, Remember that I fully agree with you that the hotel is badly run. My idea is, while I am there, to make the best of it, be as comfortable as possible, and at the same time go about quictly, win everybody's confidence and use my influence to make things better; that is the way that ever the centuries’ progress comes. Your way is to kick and scratch and bite.” “That's the way the heroes have done! “Where are they now “Where are your sort?” “Gone also, but their quiet influence over— Look!” There was a loud noise, and as if by some infernal magic, they suddenly be- held the great World Hotel burst into flames. So rapidly did the fire work that the hotel was destroyed before their eyes, Again the darkness, The second man spoke. “And to think,” he whispered in an awed voice, “that this is the year 4or and it is all over. The problem of the World Hotel, which people of such op- posite tendencies as you and myself have argued about for all these centuries, has suddenly vanished. What does it prov “T suppose I shall have to admit,” said the first man, “ us was right. hat it proves neither of : of the Tron Mask is He was hiding the shame y ordered Lave: in SON The quality of a man’s work is largely determined by the standards lived up to by his fellow workmen— “A man is known by the com pany he keeps.” BUDA workmen have been taught to “build their best” for thirty six years—it is their BUDAMOTOR old reason for that better quality which distinguishes the BUDA MOTOR. THE BUDA COMPANY HARVEY (S528) ILLINOIS New York City OF BRAINS IGARS FOR MEN “MADE AT KEY WEST=— comicbooks.com