Life, 1917-06-28 · page 38 of 39
Life — June 28, 1917 — page 38: what you’re looking at
What you’re looking at
This page is primarily **advertising and recruitment content**, not satire. The dominant feature is a large Red Cross recruitment advertisement urging Americans unable to serve in combat to join the American Red Cross Society as subscribing members ($2.00) and receive *The Red Cross Magazine*. The context is **World War I**—references to "war-torn Europe" and "the battlefields" establish the timeframe. The ad frames Red Cross membership as a patriotic duty: "DO THIS PART OF YOUR DUTY NOW!" This reflects how American civilian organizations mobilized public support during the war. The page also includes book reviews and advertisements for **Old Overholt Rye whiskey**, marketed as medicinal—a common advertising claim during Prohibition's approach. At the bottom, there's a brief humorous note about General Blücher's delayed arrival at Waterloo being caused by his need to order his weekly *Life* magazine—a self-promotional joke by the magazine itself. The overall page reflects early-1900s wartime American print culture and mobilization messaging.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
“LIFE: ANDOLPH BOURNE himself for some years to a st of education, and has remained hui in spite of the exposure over, somehow managed to get a The Latest Books (Continued from page 1117) dependent bitterness, that mark the Hebraic “ sensitive.” The “ velopment against the double background of his native ghe hes its story” traces his de- ‘0 and his adopted Bo- jouement, not without developing a theory and rea them with. hemia in the culmi at deal with v tions and cog our completed understanding of his twenty-odd racial ment. pers ects of his investi; attempting to inheritance and creative endow- tions without has devoted He has, more ail-hold on a few things that look like principles to halter And in “ Education and Liv tion of his career, but in ing (Century, $1.25) he has collected picture, If You CAN’T Go to the Front You CAN Join The American Red Cross Society The official relief organization of the UNITED STATES Become a Subscribing ($2.00) Member and receive The Red Cross Magazine The new greater color manual that will keep you in permanent touch with the doings of the Red Cross on the battlefields of war-torn Europe and in the work of civilian relief at home. DO THiS PART OF YOUR DUTY NOW! American Red Cross, Washington, D. C. Uf you preter, address your local chapter.) Gentlemen :—I hereby apply for.... (Class of membership.) Red Cross. Send the Red Cross Magazine to MEMBERSHIPS Subscribing. .... 0 porte Contiibgting......... 5:00 foro ny 10.00 25.00) One 100.00 ) Payment Sustaining. .... Life...... Patron. . PETER J. CAREY, PRIX'7LR SREP AStormy Day Outdoors Is just the time you catch colds, A good preventive is Old Overholt Rye “Same for 107 Years" Aged in the wood, bottled in bond. It is ideal for medicinal use in the home. A. Overholt & Co. Pittsbarcb, Pa, puzzle them into a system or The volume will consequently rewa reader who wants compa’ along these lines. be told” had better wait. Those who “ “QEA PLUNDER” (Lane H. De Vere Stackpe exactly that tasty snack of pe that corresponds, for the conn vintage fiction, to the bite of crac cheese that wine lovers clear thei with between sampli Copt is a Frisco skipper down on Harmann is his first: mate “ The Buccaneers able story of a cable-cutting ex that they take up for want of I ployment. further adventures of theirs in» sansgression, coadjutor. ec em And to this are added fe ich the devil is properly generous to his own in the last of wh HAD meant to save room have a good laugh at Cosr: Joan, the Babies and [ $1.00) ton’s Brown, of findings-is-keepings, — { Utopia that this hitcher up of to the harrow of social criticism offes us as his ideal romaace. But t pointing out necessary. verybody will enjoy t story—one way or another. J.B. Kerfoot ISTORICAL research ha revealed that the reason for Gee cral Blucher's late arrival at the fl of Waterloo was that just « ‘ started for the front he h troops to go back and leave a standisj order with a newsdealer for his weekly copy of Lire. 2 comichookss