Life, 1917-06-28 · page 36 of 39
Life — June 28, 1917 — page 36: what you’re looking at
What you’re looking at
This page from *Life* magazine showcases the publication's satirical humor through several cartoon vignettes. The main content advertises *Life's* "Miniature Number"—a free pocket-sized edition sent to readers who provide their address and a two-cent stamp. The cartoons illustrate everyday absurdities through literal interpretations of common phrases. "All I need is a new hat" shows a man literally wearing only a hat. "Golf Fiends" mocks doctors diagnosing golf players' problems. "The Psyche Knot" comments on women's inscrutability. Other sketches play on double meanings and social situations—a parrot demanded to speak, romantic entanglements, and a dog described as "hyphenated," likely a mixed breed. The humor relies on visual wordplay and observational comedy about modern social life, typical of early 20th-century American satire magazines. The cartoons rejected as "not quite good enough" for the main edition are presented here to demonstrate the magazine's quality standards.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
1P OUR WORDS WERE TAKEN LITERALLY “All T need is a new hat” GOLP FIENDS “Oh, doctor! What is wrong with Well, for one thing, I don’t like his stance; then, he’s awkward with his club.’ The Psyche Knot My boy, beware the baby-stare, Because, if it’s a bluff, She knows too much,—and jf it’s not, She doesn't know enough ! The Parrot: Damn it, say something! “ There's many a slip” Why were not the pictures you see on this page included in the Miniature Number of Lire, which is now ready? The answer is that we didn’t consider them quite good enough. Per- haps that will give you an idea of just how good this little number of Lire is. Read below and you will learn what the Miniature Lire is. The Miniature Number of LIFE Now Ready is a complete edition of Lire, printed in colors and jack and white, and just full of the best wit and humor that have appeared in Lire for a number of years. Some of the best things that have ever ap- peared in Lire will be found in. this small copy. Remember, WE DO NOT CHARGE FOR IT It is free to anyone who will send his address and a good two-cent U. S. stamp to pay for mailing. We give it away. It is one of the best advertise- ments for Lire we have ever issued. This is the fourth one we have printed. Lire, 17 West 31st Strect, New York. You make me nervous! “ Where we sat side by side” ‘Ow ji ‘Ow "Ow th Sayit Sunset at Coney Island “ She was taken in by it” The Hyphenated Dog