Life, 1917-06-07 · page 4 of 42
Life — June 7, 1917 — page 4: what you’re looking at
What you’re looking at
This page is primarily a **subscription advertisement** for *Life* magazine, not a political cartoon. The decorative border illustrates various leisure and patriotic activities—sports, military service, cultural pursuits—reflecting American life circa 1918 (based on references to "army and navy reserves"). The pitch targets young Americans enlisting or in training camps, offering three months of *Life* for one dollar to keep them entertained during summer service. The ad emphasizes that while prices have risen for most goods, *Life*'s price remains unchanged—a rhetorical appeal during wartime inflation. The elaborate illustrated border celebrating American activities serves as visual propaganda supporting military service and national duty, consistent with WWI-era messaging.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
There Are Thousands of young Americans who are leaving home and college, and who have enlisted in the army and navy reserves, or have established themselves in training camps. These boys must be fed up with the best there is in current Amer- ican literature and art. They must know what is going on at a glance. And so— Send them Lire. obtained for one dollar (see coupons). the summer. That will help. Three months of this inimitable paper may be This will last them through The price of Lire Has not been advanced Although, as you are aware, The price of everything else has. Only One Dollar is required (new) But Foreign and Canadian subscriptions Entail extra amounts for postage. You can tell by the coupon. In the meantime, May it not be appropriate, Possibly, indeed, highly expedient, Under these circumstances, Lest you forget So to End \. Enclosed \ 7 find One Dol- fre WGanadt This appeal by calling your 7 address _ plain- $1.13, Foreign \ attention to the inter 7 ly, stating if itis | a FBS Le that this summer Life / a renewal of a cur- | out Lire will be Lifeless. /.fent or recent sub- / scription, so we may / give direct continuation | / without loss of copies. If / new, give starting date. “State the term for which you ish to subscribe and send the / proper amount, Be sure and say it is for subscription. /, Money comes to us for various other / purposes besides subscriptions. Checks and _money-orders should be made payable to LIFE PUBLISHING COMPANY, : — NN It currency is sent, register the letter, as other. LIFE, 17 West 31st Street, New York. \\/ wise the loss, if any, will be yours. Address OneYear, $5.00. (Canadian,$5.52; Foreign, $6.04.) Life Publishing Company, 17 West 31st Street, New York | / Open only to new subscribers; no sub “\ / scriptions renewed at this rate. \ Ze / You | /, Subscribe | comicbooks.com Opens J H wu