Life, 1917-06-07 · page 3 of 42
Life — June 7, 1917 — page 3: what you’re looking at
What you’re looking at
This page combines patriotic messaging with advertising. On the left, the poem "Do Your Bit!" exhorts Americans to support the war effort through various means—financial contribution, home front work, and morale-boosting. References to "Uncle Sam," "France," and "nerve and steel" indicate this is WWI-era content. The main advertisement features "The Automobilist's Story," wherein a driver credits his Colt revolver with saving him from armed attackers. The ad promotes Colt's Patent Fire Arms as essential self-defense equipment. The bottom section discusses the "Cummin's amendment" regarding grain prohibition, suggesting alcohol-regulation debates during Prohibition era. The patriotic and safety themes reflect early 20th-century American anxieties about preparedness and protection.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
THE test has come. Will you Do your bit? Do not join the slackers’ crew. Do your bit. While Old Glory waves on high Democracy will never di Do your bi In a time of stress like this Do your bit Never let your fire miss Do your bit Uncle Sam has called you nigh; You can aid him if you try— Do your bit! You don't have to pack a gun. Do your bit Stay-at-homes can score a run. Do your bit. Banker, farmer, boy or clerk— Each of us can help the work. Do your Lit! Put your shoulder to the wheel. Do your bit. Cheer the men of nerve and steel. Do your bit. If you cannot go to France Hearten those who have the chance. Do your bit! Hearken to our nation’s call. Do your bit. She must win the war—or fall. Do your bit. But every one of us must fight Here—or there—with all his might. Do your bit! Eugene Edward Early. JF vou crave sight and sound of surf; if you long for hills and woodland; if you yearn for quiet and pastoral surroundings; if you desire lakes, brooks and quiet waters; if you want a vacation place that takes in every pleasure of the great outdoors Long Island is the Place Just across the river from New York City, it is the Summer vacation place of millions. Send fen eats to the General Pamencer Asent, z Island Re ia Stations N. Ys f book which tells tive whole story. r STANDS HOT AND COLD WATER ONCE IN EVERY MANS LIFE MAY WAT AUANIE Lolén\i¢ AUTOMOBILIST’S STORY “Just as we came over the hill, two thugs with murderous looking © clubs sprang out of the darkness, but when I flashed my Colt they disappeared in a jiffy. Of course that saved us, but believe me the Colt is a mighty necessary part of an automobile equipment nowadays. I wouldn’t be without one in my car.” aes TKO YQO)U! “You cant forget to make a Colt safe Colts PATENT FIRE ARMS MFG Co. HARTFORD, CONN. Grapes Versus Grain HE Cummins’ amendment, while it lasted, aimed to prohibit the use of grain to manufacture intoxicants, but permitted the use of grapes for that purpose. Such a law would crowd out whiskey and beer, but leave us rum, gin, brandy and wine. Even the moderately intemperate could get along with such a law as that. Beer would be missed, but the general use of native wines as a bever- age would probably prove the greatest agency for temperance that has ever been tried in this country. MMEDIATELY after St. George had finished killing the dragon with neatness and despatch, he felt the need of diversion, so he strolled around to the newsdealer’s to secure the copy of Lire he had been prudent enough to order in advance, comicbooks.com