Life, 1917-06-07 · page 31 of 42
Life — June 7, 1917 — page 31: what you’re looking at
What you’re looking at
This page contains two unrelated items typical of Life magazine's format: **The Cartoon (top left):** "How the Rookie Felt the First Time He Fired an Army Rifle" shows a soldier violently recoiling from rifle fire—a humorous exaggeration of the shock of first experiencing a weapon's kick. The joke is straightforward physical comedy requiring no historical context. **The Dialogue (left column):** A satirical conversation where a man interviews an impossibly perfect woman—she's economical, beautiful, domestic, selfless, truthful, and obedient. The punchline reveals they're in an *asylum*, suggesting such a "perfect wife" exists only among the insane. This mocks both unrealistic male expectations and period ideals of feminine virtue. **The Advertisement (right side):** Gargoyle Mobiloils promotes proper motor oil by explaining how inferior oil allows gasoline to leak into the crankcase, reducing efficiency. This technical product pitch uses a chemist's report for credibility—standard early-20th-century marketing. The page is primarily advertising with incidental humor—typical of Life's commercial model.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
m book d from dressed f umso- date of MOW THE ROOKIE FELT THE First TIME ME FIRED AN ARMY RIFLE An Unusual Conversation “TAM looking for a girl with a love- ly, sweet disposition,” he said, com- ing up to her quietly and taking her hand. “Tam the one,” she replied. “IT never said a cross word to anybody in my life. I have the dearest, sweetest smile in the world, and I have been continuously good to my mother ever since I was born. Anything else “Oh, yes. 1am looking for a girl who is intensely economic—one who makes her own clothes and glories in it.” “That's me. I sit up half the night sewing just for the love of it.” “Tam afraid you can't cook.” “Cook! That is my strong point. You know, people come around and want me to go to the matinee, but I would much rather stay home and in- vent some new economical stew.” The young man grasped the other hand and said: “Have you any faults?” “Not a single fault. I hate all forms of ostentation; don't believe in dancing ; never speak unless I'm spoken to; sew beautifully on the sewing- machine by the week without getting tired; prefer to do my upstairs work rather than keep a girl. Would not insist upon bothering you with too much nursing when you were sick; never talk to my women friends, and would only go to church when you in- sisted upon it.” “You wouldn't wear any hair that didn’t belong tg you, would you?” “Well, I should say not! I would g0 bald-headed first before I deceived you or anybody else.” “And of course you would always tell the truth?” “T just love to tell it. Besides you can smoke all you like and come home at any hour you please, and—” Just at this moment an attendant came by. “Look here, young folks,” he said, not unkindly, “if you people wish to be released from this asylum you had better keep quiet.” And this was Called oil! A chemist’s report on a sample taken from a crank-case An operator of motor trucks. in Rochester, N. Y., who was getting ir- ritating results from his lubrication, furnished us with a sample of the used oil from the crank-case. It proved to be 72% gasoline. How did the gasoline get there? As you know, there is a clearance between piston- rings ‘and pistons. The oil used on this car, being of wrong body and character, had failed to seal this clearance. Gasoline had been forced down past the piston-rings with each compression stroke. The gasoline had then been churned into the oil until there was actually more gasoline than-oil in the crank-case. 729 gasoline in crank-case oil is of course unusual. But the incident brings out pointedly a very com- mon condition. Oil that furnishes a poor piston-ring seal always allows the escape of gasoline into the crank-case. And it takes very little gasoline in the crank-case to seriously impair the oil's lubricating efficiency. Motorists repeatedly report that Gargoyle Mobil- oils, used as specified in our Chart, cut their usual gasoline consumption from 10 to 20%. Why? Because when the proper grade of Gargoyle Mobil- oils is used, the combustion chambers are sealed gas- tight and power-tight. Oil of correct body keeps the gas in the combustion chambers where it belongs. It keeps the gas out of the crank-case where it docs not belong. Write for new s6-page booklet containing complete discus- sion of your lubrication problems, list of troubles with reme- dies and complete Charts of Recommendations for Automo- biles, Motorcycles, Tractors and Marine Engines. GARE Mobiloils A grade for cach type of motor In buying Gargoyle Mobiloits from your dealer, it is safest to purchase in original packages, Look for the red Gargoyle on the container. If the dealer has not the grade specifed for your car, kindly write our nearest branch, giving dealer's name and address, VACUUM OIL COMPANY Rochester, N. Y., U. S. A. Specialists in the manufacture of high-grade lubricants for every class of machinery. Obtainable everywhere in the world. Domestic Branches: Detroit Chicago Minneapolis Boston Philadelphia Pittsburgh New York Indianapolis Des Moines Kansas City, Ken, Correct Automobile Lubrication for engine hom, are: sbeteation, purified to remove tree car: Mon rete Gargosle Mobiloll "A" foe bevel gear drive The tour grades of Oargoyle Mobitoils, froor a: >e> HLF looleo> Ioelo>l art >>F |Semme $53 | wane Hor : F_pfoog>. f>>>$ [mame oe $3 $Fo5F> Batiste tF £>o >> S> >a>>5> Eg YE" F ee>ah Sh3>% | wee $355 Ritts Bit f foe bo>> 5 FEED F¥>0> §F> FSF> oF Lm isti eH >e>> >¥okomeseehe © bniniossi>. >inhi Rivtoindons! FE FF Fonsk Feereoks. f >> fo > ES rs Bi FORRES > 37 > >> of oreileae> SEae5e0 SOPEEE > >f>n_ fF) >>>e Si > >f>m>off >>> >> >>>>> >>>>>eafl>a> F >>> » FF > e335 FoF >Roion fi>>>igra>n: >E>> 355 ae Fo¥od >> EEE b>>serkn fo>rioiooe atti E> >i>anot ante. >i>tooiorh Ett eiin >>>itet >in SEF >3ok. >bk>>>in S2E553 See fRoe faakis >>>>>> beS334 winter, tuBrication of pleasure for worm drive and comicbooks.com