Life, 1917-05-31 · page 3 of 38
Life — May 31, 1917 — page 3: what you’re looking at
What you’re looking at
This page is primarily **advertising, not satire**. It's a Republic Motor Truck Company advertisement from *Life* magazine (page 931). The classical male figures flanking the text (appearing to represent Strength and Speed personified) are decorative elements meant to evoke classical ideals—a common advertising trope of the era. The headline "United in the Spirit of the Republic" uses patriotic language to market trucks. The ad emphasizes Republic's production capacity (75 trucks daily) and product range for different hauling needs, with specific pricing. The truck illustration shows a stake-bed design typical of early 1920s commercial vehicles. There is no political cartoon or satire here—just a straightforward vintage truck advertisement using classical iconography and nationalist rhetoric as marketing appeals.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
United in the Spirit of the Republic pxcess STRENGTH for your heaviest ha with speed for your widest hauling radius—this is what the Republic has wrought out in simplest con- struction, It accounts for the fact (testified to by a multitude of owners) that the Republic comes through where all other transportation fails. We are now producing 75 trucks a day, 23,000 this year, in the largest exclusive truck factory in the world. 5 Republic Sizes—A Truck for Every Need Republic Dispatch delivery with express body, canopy top and com- plete equipment, $795; with solid panel body, $820; 1-ton express or stake body and bow top, $1195; 114-ton chassis, $1375; 2-ton chassis, $1785; 3}4-ton Dreadnaught, $2675. Write for catalog of model you are interested in Republic Motor Truck Co., Inc. °3* Alma, Mich. a Pr.; comicbooks.com