Life — May 31, 1917 — page 2: what you’re looking at

What you’re looking at

# MINT JULEP ADVERTISEMENT This is a **Green River Whiskey advertisement**, not political satire. The page shows a bottle of Green River straight whiskey positioned on what appears to be a beach pavilion or boardwalk, with a scenic ocean view and beachgoers visible behind it. A tall glass containing what the text identifies as a "Mint Julep" sits prominently in the foreground. The recipe lists the drink's ingredients: teaspoon of sugar, water, ice, Green River whiskey, Jamaica rum, mint sprays, and seasonal fruit. This represents early 20th-century American liquor advertising in *Life* magazine, before Prohibition. The composition—linking the product to leisure, seaside relaxation, and summer enjoyment—was typical marketing strategy of the era.