Life, 1917-05-31 · page 2 of 38
Life — May 31, 1917 — page 2: what you’re looking at
What you’re looking at
This is a **Green River Whiskey advertisement**, not political satire. The page shows a bottle of Green River straight whiskey positioned on what appears to be a beach pavilion or boardwalk, with a scenic ocean view and beachgoers visible behind it. A tall glass containing what the text identifies as a "Mint Julep" sits prominently in the foreground. The recipe lists the drink's ingredients: teaspoon of sugar, water, ice, Green River whiskey, Jamaica rum, mint sprays, and seasonal fruit. This represents early 20th-century American liquor advertising in *Life* magazine, before Prohibition. The composition—linking the product to leisure, seaside relaxation, and summer enjoyment—was typical marketing strategy of the era.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
York, N. ¥.,a8 Second Class Mail Matter, # at the Post Office Department, Canada. ‘and the British Possessions. STRAIGHT. WHISKEY 4 WHTHA, oo y } p ‘6 Y 4% REEN RIVE , ij ITEAS ADD wat 100% GR VER WHISKEY DASH JAMAICA RUM SPRAYS 0 Fruit in § comicbooks.com eae ee ————_ eel eee eee