Life, 1917-05-17 · page 8 of 35
Life — May 17, 1917 — page 8: what you’re looking at
What you’re looking at
This is primarily a **tobacco advertisement**, not political satire. The page shows a humorous ad for "Tuxedo" pipe and cigarette tobacco, using the slogan "Your Nose Knows." The cartoons at top depict a child ("Billy") visiting a barber—the joke being that you can tell he's been there by the "feel" and "looks," but the ad claims fragrance is the true indicator of quality. The ad then pivots to tobacco: just as you recognize a barber visit, "your nose knows" good tobacco by its pure fragrance. The barber-chair illustrations on the left reinforce this through visual repetition. The ad emphasizes Tuxedo's "pure fragrance" from Kentucky Burley leaves as a quality guarantee, encouraging readers to test it themselves. This reflects early 20th-century advertising that directly targeted consumers' sensory experience and trust.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
HIOW do you know . Billys been to the barber ? “Your Nose knows” Billy knows by the “feel” and his mother knows by the “looks.” But you get the indisputable, radiating fact by the fragrance of Billy—“Your Nose Knows.” No one can fool you on fragrance. Fragrance never deceives. That is why the pure fragrance of a good tobacco is your only real guar- antee of smoke pleasure and satisfaction—“Your Nose Knows.” The guarantee of Fragrance makes y The Perfect Tobacco for Pipe and Cigarette And the reason is that Tuxedo is made of the most fragrant leaves of the tobacco plant—the tender Burley leaves—ripened in the Blue Grass sunshine of Old Kentucky, mellowed and carefully blended. No tobacco has so pure a fragrance— “Your Nose Knows.” Try this Test:—Rub a little Tuxedo briskly in| the palm of your hand to bring out its full aroma. Then smell it deep—its delicious, pure fra- &rance will convince you. Try this test with any other tobacco and we will let Tuxedo stand or fall on your judgment— “‘Your Nose Knows ”’ Oueranterd by comicbooks.com