Life — May 17, 1917 — page 7: what you’re looking at

What you’re looking at

# Analysis of This Life Magazine Page This page is primarily **advertising for Gargoyle Mobiloils** (automobile lubricants), though it includes unrelated content. The left column contains "The Path of the Hun"—an article about German military brutality during WWI, citing specific atrocities documented in the Somme campaign. The text references the *Times* by Max Macholm, appearing to be a historical account of German wartime conduct. The main advertisement features a man "protesting" that he uses Gargoyle Mobiloil despite sometimes meeting users of competing brands. The ad humorously frames proper oil selection as a point of pride and technical importance for engine performance. The bottom includes a small cartoon of a figure straining with effort, likely reinforcing the advertisement's message. The extensive chart on the right specifies Gargoyle Mobiloil grades for different vehicle types and engines.