Life, 1917-05-17 · page 7 of 35
Life — May 17, 1917 — page 7: what you’re looking at
What you’re looking at
This page is primarily **advertising for Gargoyle Mobiloils** (automobile lubricants), though it includes unrelated content. The left column contains "The Path of the Hun"—an article about German military brutality during WWI, citing specific atrocities documented in the Somme campaign. The text references the *Times* by Max Macholm, appearing to be a historical account of German wartime conduct. The main advertisement features a man "protesting" that he uses Gargoyle Mobiloil despite sometimes meeting users of competing brands. The ad humorously frames proper oil selection as a point of pride and technical importance for engine performance. The bottom includes a small cartoon of a figure straining with effort, likely reinforcing the advertisement's message. The extensive chart on the right specifies Gargoyle Mobiloil grades for different vehicle types and engines.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
The Path of the Hun What has filled the hearts of French- men with bitternces and rage has been the meticulous brutality, the sublimated dirtiness, the vagaries, as of some type of nauseous ape, which have disgraced the German retreat. Here the structions in frightfulness contained in documents found on prisoners lately taken on the Somme front, and pilloried in the Times by Mr. Ian Malcolm, who has most usefully specialized in exposing what we may term placarded blackguard- ism, No. 1, dated March oth, gives in- structions for the procedure preliminary to the so-called German “ withdrawal” on the British front, and runs as follows are 1, Pioneer —— and 1 infantryman will throw dung into the wells. 2. Pioneer and 2 infantrymen will cut down the trees. 3. Pioneer —— and 2 infantrymen will carry out special tasks. 4. Pioneer —— and 2 infantrymen will stack wood in houses No. 2 is a time-table to be carried out at Bancourt, a village just east of Ba- aume : In the village of Bancourt it is more important to set fire to the houses than to blow them up. sth March.—Straw will be heaped up and tarred. roth March.—Explosives are to be ready for the cellars and wells in Bancourt. 11th March.—All unused wells and watering ponds must be plentifully polluted. with dung and creosote soda. Sufficient dung and creosote soda must be placed in readiness be- side the wells which are still in use. 12th March.—Bancourt must be ready to be set on fire. 13th March.—Parade in fighting kit, issue of iron rations, cleaning of arms, instruction regarding safe roads to be used and instructions for the demolition party. _ 1th) March.—Explosives to be issued for destroying the cellars and wells in Bancourt. Bancourt church tower will be blown up. ‘ 16th March—All wells in Ban- court with the exception of one will be blown up by 6.30 p. m. 17th March.—The road mines will be fired at 3 a. m. The remaining cellars Bancourt will be blown up at 3.15 a. m., and Bancourt will be set on fire at 4 a. m. And yet our Pacifists still tell us that the Germans are just as good fighters and just as worthy citizens as the Allies! —The London Spectator. We Protest Now and then we meet a man who says with some enthusiasm, “I am using Gargoyle Mobiloil and it works fine.” To our great disappointment we sometimes find that this friend is using the wrong grade for his engine. We are too jealous of the results which can be se- cured from the proper use of Gargoyle Mobiloils to allow this careless practice to go on without a protest. Naturally, because of their sheer quality, Gargoyle Mobiloils are bound to show good Iubricating results. But we are aiming to furnish more than protection to the moving parts. For this reason, we annually determine, through our Board of Engineers, which grade’of Gargoyle Mobiloils is best suited to cach make and model of car. The man who fails to use the grade of Gargoyle Mobiloils specified for his car stands to lose some of the greatest benefits which the oils offer him. For example: Gas consumption depends a great deal on the piston-ring seal. The piston-ring seal depends solely on the “body” and character of the oil used. In a given engine, oil of the very highest quality may be of wrong body for proper piston-ring seal. The result then is waste of gas and power with each piston stroke. To assure your securing best results will you please look at the partial Chart at the right and see if you are using the correct grade for your car. If not. in justice to your own engine, will you, please, insisi_ on being supplied with the correct grade? Write for new S6-page booklet containing complete discussion of your lubrication problems, list of troubles with remedies and com: plete Charts of Recommendations lor Automobiles, Motorcycles, ‘ractors and Marine Engines. GARE Mobiloils A grade for cach type of motor In buying Gargoyle Mobiloils from your dealer, it is safest to pur- ise in original packages. Look for the red Gargoyle on the con- er. I the dealer has not the grade specified for your car, kindly write our nearest branch, giving dealer's name and address. VACUUM OIL COMPANY Rochester, N. Y., U. S.A. Specialists in the manufacture of high-grade lubricants for every class of machinery. Obtainable everywhere in the world. Detroit Boston New York Kansas City, Kan. 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