Life, 1917-05-10 · page 38 of 46
Life — May 10, 1917 — page 38: what you’re looking at
What you’re looking at
This page contains a humorous short story mocking society joiners and reform movements. A man admits to joining every organization claiming to "reform the world" without caring what they actually do—he simply enjoys paying dues and feeling morally superior. He joins the "Society of Sobers" and asks what it's for. The chairman explains that "sobbing" (crying/lamenting) is universal: wealthy businessmen sob about poor business; Republicans sob that the country turned Democratic; people sob "just for fun." **The joke**: The satirist ridicules Americans' enthusiasm for joining civic organizations and reform societies without understanding their purpose, and mocks the vague self-improvement culture. The "Society of Sobers" is absurdist—essentially a club for complaining—exposing the emptiness of many contemporary reform movements. The page also features a straightforward AT&T advertisement about telephone infrastructure expansion into remote areas, plus a cocktail advertisement—no political satire there.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Meeting the Universal Need In the high passes of the moun- tains, accessible only to the daring pioneer and the sure-footed burro, there are telephone linemen string- ing wires. Across bays or rivers a flat-bot- tomed boat is used to unreel the message-bearing cables and lay them beneath the water. Over the sand-blown, treeless desert a truck train plows its way with tele- phone material and supplies. Through dense forests linemen are felling trees and cutting a swath for lines of wire-laden poles. Vast telephone extensions are pro- gressing simultaneously in the waste places as well as in the thickly popu- lated communities. These betterments are ceaseless and they are voluntary, requiring the ex- penditure of almost superhuman imagination, energy and large capital. In the Bell organization, besides the army of manual toilers, there is an army of experts, including almost the entire gamut of human labors. These men, scientific and practical, are con- stantly inventing means for supplying the numberless new demands of the telephone using public. A New Patriotic Movement THE Society of Sobers met yester day afternoon at four o'clock, Everybody was present Several new applicants presented themselves for admission. One of them, a pleasant, God-fearing-looking gentleman, arose and spoke as follows: “Tam a professional society joiner Every new organization whose object it is to reform the-world, I join. I've got the habit. Others ride in motor. cars, and are disappointed in love. | get my pleasure out of paying dues As a rule, I never inquire objects of what I join, flattered and fooled, be American. But I am goit an exception and ask, Mr. € what this particular Society of Sob- ber: for.” rtainly,” replied the cl holding in each hand a splendid handkerchief. bers has been formed in response toa universal demand. It is not to one class. Its object is to sol: there are various ways to sob. When a steel magnate sobs he sobs because business is poor. When a Repu’ sobs he sobs because the cour gone Democratic. Some pe just for fun. Listen, my frie The hall now became quiet. in the distance could be heard a tinct wail. “That,” continued the chairman, “is into the as I like to be rman, white “The Society of Sob- The uncommon senses Those that distinguish an appreciate the flavor a aroma of Club Cocktails AMERICAN TELEPHONE AND TELEGRAPH COMPANY which note in every sip the of AND ASSOCIATED COMPANIES One Policy One System Universal Service | Scientific Science E are wont to speak without shame or hesitation of exact sciences, yet we would never think of sp an in asa fertile desert. ing of a wet river. kact science, yet we would never think of implying that there is such a thing An “exact science” implies that there is Science, being classified knowledge, is not science unless it is able to gather a lot of information about a subject and classify it information, but misinformation. or an “osophy” Tnexact information may be an “ of some kind, but not a science. If this information is not exact, it is not ology” or an “ism It behooves us therefore to be more careful with our words if we wish to avoid intensifying the wilderness of the unknown, and rare liquors, the mast \hand of the blender, and ageing in the wood which kh completed a work well beg G. F. HEUBLEIN & BRI Hartford New York Importers of the Famous BRAND'S Afi AUKs.com