ComicBooks.com Register / Loginit's free!

Life, 1917-05-10 · page 37 of 46

Life — May 10, 1917 — page 37: what you’re looking at

📖 Open the full issue in the page-flip reader →
Life — May 10, 1917 — page 37: Life, 1917-05-10

What you’re looking at

This page is **primarily a full-page advertisement** for Gargoyle Mobiloil "E" lubricating oil, not satire or political content. The left column contains what appears to be a memorial or tribute section titled "French Babies" listing names and contributors—likely a charitable fundraising feature common to Life magazine during the early 20th century. The advertisement's central image shows a Ford automobile with passengers, illustrating the product's target market. The text provides eight technical reasons why Ford owners should use Gargoyle Mobiloil "E" specifically: piston clearance, lubrication system design, cooling efficiency, ignition requirements, bearing specifications, carbon deposits, and extreme weather conditions. This represents period automotive marketing that emphasized **scientific precision and engineering specifications**—a sales strategy reflecting 1920s consumer culture's growing interest in mechanical details and product quality claims. The Vacuum Oil Company's Rochester, New York address appears at the bottom.

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

ess lies how to 11 men, want to worth rite all way all invest equisite ich any re per nf suc \obody v talks nd the ct con y were always a. In ny and ntative crowd s mob, if you do it French Babies ed from page 864) ichon. In memory of Isa . Wollaston, Mas: Lee Roy Myers, Sa ory of Julia Davis Mrs. Ruby Mata a. G. L. BR. New York stine Rodrigo. Henry L. Pierce, Tourneur. Jack Davies, Traclet.. Mr. and Mrs. Wil- . Cleveland, Ohio. ircel Trébose. W. D. Moore & Vark ALP. MeKean, of Mary Cordelia fiette Colin, Mrs. AL PL Me N° Y.. in memory of Alice J: 1 Witkinson, JEAN LALANNE, BABY 1174 André Coudert, Willard Rice Platt. Jean Desjardins. Several contribu: Marie Fleury, Mrs, Ernst Twitch: ng. Ohio. Marie Gautier. Mrs. Frank Stuart Rethlehem friends, Bethlehem, Pa John H. Hollis, a . Charles HL Hollis, eB, l Mass. several contribu: Odette Vasseur, Ethel Georgine . Montelair, N. J. Charlotte Gauby, Several contribu: jenne Gueurey, Helen, Sam and ‘on, Greenfield, o>. Annette Arostéguy dith FL Hit. Witkes Marre, Pas Fernand | Nuns, T. R. Hillard, Rarre, Pa. Marceau! Nuns. Quentin W. Booth, ster, N.Y. Dex beat your newsdealer when ie tells you he can't supply you with the current issue of Lire because he has sold out. Apologize to him for your criminal negligence in not order- ing it in advance. Why it should be lubricated with Gargoyle Mobiloil ‘‘E”’ In lubricating Ford Cars, there are eight vital considerations. Each one must be met if the engine is to deliver its full power and be free from undue heat and wear. These factors are: (1) Speed, Bore and Stroke. Under the hood you have a small, highspeed engine. The Ford speed conditions de- mand oil of a different body from that demanded by low-speed conditions. The body of Gargoyle Mobiloil “E” meets this Ford need with scientific exactness. (2) Piston Clearance. The Ford pis- tons are closely fitted. Each piston has two upper rings and one lower ring and an oil groove. The lower ring tends to prevent a surplus of oil working into the combustion chamber, while the oil groove insures proper lubrication of the wrist-pin, Engineering tests show that the body of Gargoyle Mobiloil “E” forms the correct film for the Foul piston clearance. (3) Lubricating System. The oil is supplied to the forward end of the crank case and flows back to the fly-wheel com- partment which acts as an oil reservoir, the lower portion of the fly-wheel being submerged below the oil level. The fi eel in revolving, picks up the oil which is thrown by the centrifugal force of the revolving fly-wheel into the catch-basin, from where it is led by 14° copper piping to the timing gears and then to the oil splash trough under the front cylinder. From the front splash trough the oil overflows into the second splash trough ; from the second splash trough into the third splash trough. From the third splash trough the oil returns to the oil reservoir in the fly-wheel compartment, whence it is again circulated. Gargoyle Mobiloil has the scientifically correct body to properly distribute to all friction surfaces. (4) Cooling. The Ford engine is water-cooled by the thermo - syphon speeds. The continued use of low gear often causes over-heating. For full pro- tection, oil should be used which distrib- utes freely to the heated frictional sur- faces, as Gargoyle Mobiloil “E” does (5) Ignition. The Ford system of igni- tion is by low-tension magneto, located in the fly-wheel, employing a four-unit coil of the vibrator type. Gargoyle Mobiloil “E” will burn cleanly from ignition points —a most important consideration. (6) Bearings. The Ford hearings are of the two-bolt type, brass with Babbitt lining, closely fitted. The correct of Gargoyle Mobiloil * enables it to properly reach all parts of the closely- fitted bearings. (7) Carbon Deposit. To insure the least carbon under all conditions, an oil should be used whose only deposit will be of a dry, non-adhesive character—easily and naturally expelled through th haust. Gargoyle Mobiloil i proper level maintained, will deposit little, if any, bon in a Ford engine. (8) Extreme Weather Conditions. On hot Summer days you will sometimes see Fords running under over-heated condi- tions, often due to faulty lubrication. Ford owners, who use Gargoyle Mobiloil “E” are free from this trouble, owing to the ability of the oil to absorb and radiate heat. On cold Winter days oil is required of a fluidity which enables it to meet low-tem- perature conditions and permit ease in cranking the engine. Gargoyle Mobiloil “E” completely fills these requirements. We ntee Gargoyle Mobiloil “E” to be fully up to the high standard de- manded ofall Gargoyle prod- ucts, It easily reaches all friction surfaces and system,and is equipped e e gives thorough protec- with two forward Oo | Ol Ss tion after distribution, A grade for cach type of motor In buying Gargoyle Mobiloil “E” from your dealer, it is safest to purchase in Look for the red Gargoyle on the container. If the dealer has not Gargoyle Mobile kindly write our nearest branch, giving dealer's name and address. VACUUM OIL GOMPANY, Rochester, N. Y., U. S. A. Specialists in the manufacture of high-grade lubricants for every class of machinery. Obtainable everywhere in the world. , Detroit Domestic Branches : Nomen ia Minneapolis Chicago vin Des Moines comichooks, -cOMm