Life, 1917-05-03 · page 42 of 42
Life — May 3, 1917 — page 42: what you’re looking at
What you’re looking at
This page is primarily **advertising and promotional content** rather than political satire. The dominant feature is a large advertisement for Vogue magazine's summer issues, featuring an illustrated woman in fashionable dress. The small satirical items are minor: **"Dernier Screech from Paris"** jokes about women's ears being "in fashion" again—a light social commentary on the absurdity of fashion trends that declare body parts fashionable or unfashionable. **"The Paradise of Artists"** recounts an anecdote about William M. Chase (a recently deceased American painter) regarding artistic sensibility in Japan, illustrating cultural differences in values—suggesting Japanese culture prioritized art over commercial efficiency, unlike America. **"An Ocean Monopolist"** is a brief, cryptic reference to the Flying Dutchman claiming neutrality—likely a WWI-era joke about maritime commerce, though context is unclear without knowing the specific historical moment. The page primarily serves to promote Vogue's specialized seasonal issues to potential subscribers through descriptive questions about travel, entertaining, and fashion needs.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
The heel that provides protection, comfort and long wear, but has no holes to track mud and dirt—Ask for the heel with the Red Plug. Obtainable in all sizes—Nack, white or tan, Sc. attached—all Dealers. 2 Packs Playing Cards Syiny*20y!iel Pater Siete ones Dernier Screech from Paris ‘AID Mrs. McGinnigan, “ Ears are in again.” Quoth Mr. McGinnigan, “T'd say, out again.” HE Three Wise Men of Gotham tried in every way to justify that appellation, and one of their methods was to have the community know that they never failed to order in advance from the newsdealer their weekly copy of Lire. The Paradise of Artists The death of William M. Chase brings to mind a story that that artist used to tell in the course of a lecture on Japan: “T was standing on a railway plat- form: in Japan, waiting for a train, and whiling away my time by watching a particularly beautiful sunset. “Suddenly a freight train pulled in and, stopping in front of me, cut off my view. Being a good American, and trained in a very proper respect for ‘business,’ I merely turned philosophi- cally away and proceeded to look at something else. In a moment, however, the station master appeared at my side and inquired with the politest of bows if I had been enjoying the sunset. “T admitted that I had, and smilingly accepted his apology for the intrusion of the train. ‘Of course I recognized that trains were the first consideration in sta- tions,’ I said. “Imagine my surprise, then, when the little Japanese shook his head firmly. *But no,’ he said, bowing even more deeply than before, ‘the train must not be allowed to obstruct the honorable ar- tistic traveler's honorable xsthetic enjoy- ment "—or words to that effect. ‘I will cause it to withdraw.’ “And he actually did precisely that!” —Youth's Companion. An Ocean Monopolist The Flying Dutchman chortled. I'm the only neutral that sails as it pleases,” it cried —The Sun, “CEEBY NITE COMPASS One of the Taylor Farnily a_at Asx your Dealer Taylor Instrument Companies wv" ROCHESTER NY. Nabers of Scientific lastruments of Superierity FOR g MEN OF BRAINS IGARS -M ADE AT KEY WEST — The Vogue-gowned woman never follows the fashion; Do you intend to travel? You will find where to go and what to wear; what to carry and how to carry it, in the Travel Number of Vogue— May 15 Would you look your best in Summer? ‘There is the Summer Fashions Number of Vogue—June / Are you opening your country house? Decorations, gaieties, the news of smart society's sum- mer existence, are In the Country Number of Vogue— June 1S Do you look smart in sports clothes? Choose your midsummer sports! things from the Hot- Weather Fashions Number of Vogue— . July J Do you entertain a good deal? ‘The creation of charming surprises for your guests is €: when you have at hand the Hostess Number of Vogue— “July 15 Will you refurnish your town house? The new furniture, fabrics, and tendencies in decorating are in the Interior Decoration Number of Vogue— August 1 Must you select school outfits? Just turn to the Children's Fashions Number of Vogue— Aupust 15 And then e All-Important Autumn Silhouette Not only will you have all these helpful and delightful Sum- mer numbers of Vogue, but the first three Autumn num- bers, forecasting weeks in advance the smart modes of the 1917-1918 season: the Autumn Millinery Number of Vogue, dated September 1, the celebrated Fore- cast of Autumn Fashions, dated September 15, and the final crystallization of the mode, the Paris Openings Number, dated October 1. You may have these ten issues of Vogue for $2—Simply write your name on the coupon opposite. ITEP Mu ca comicbooks.com