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Life, 1917-05-03 · page 41 of 42

Life — May 3, 1917 — page 41: what you’re looking at

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Life — May 3, 1917 — page 41: Life, 1917-05-03

What you’re looking at

This page is primarily **advertising and humor content**, not political satire. The main content includes: 1. **"Show Your Colors" ad**: A patriotic desk flag with Stephen Decatur's 1816 quote about national loyalty—standard jingoistic advertising of the era. 2. **"Helpful Hints" humor column**: A comedic piece about retrieving magazines from crowded shelves, using exaggerated domestic scenarios typical of Life's lighthearted social commentary. 3. **Fownes Gloves advertisement**: Emphasizing brand reputation and quality. 4. **New England vacation promotion**: Tourism ads for White Mountains, Mt. Desert, and Bar Harbor—typical travel marketing. 5. **Two brief political jokes** at bottom: - A quip about German food regulation - A Columbus joke implying Germany was prescriptive/controlling (likely referencing pre-WWI German militarism) The Columbus and food-regulation jokes suggest **mild anti-German sentiment** common during this pre-WWI period, but the page is primarily commercial rather than satirical in nature.

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

Show Your Colors! Here Is a beaatitel desk fag sik material.) san: etary lagel hed stad imbedded to solid metal pedestal, Atout T fa. high. Tie roliment inserted oa the pedestal fa bas reli Stephen Brestar'sa hundeed pears ago: oO conetry Ie her Intercourse with foreign eatinas ways be la the right; but oar country right No, 7348. Silver Plated, $1.50 each. No. 7251. Sterling Silver, $5.50 each. Get one trom your Jeweler. If he cannot supply suas, we will seod one upon receipt of price, postpaid. R. Blachinton & Co, Merth Amieborongh, Mass. Dealere—Write for propesition. EEE Helpful Hints How to'Get a Magazine Down from a Book Shelf Wes you have at last discovered the particular magazine for which you have been searching, you will find it lying on its side with a lot of other magazines on a top shelf. It will always be the bottom one. Be calm. Do not go out and borrow from your neighbor the stepladder that really belongs to you, but which he has had so long he firmly believes he owns it, and do not then lift the top magazine off and, putting it in a safe place, lift the next one, and so on until the one you want is at hand, This would take too much time, and in these days time is more than money. It is coal, eggs and meat, Besides, if you pursued this meth- od your wife would appear upon the scene before you were through and spoil it all by her intemperate and unsympa- thetic remarks. No! Grab the first chair there is—a cane-seated one if possible, as it isn't so hard on your feet, and if you fall it may afford a pleasant break. Grab this chair, vault up on it lightly, and then catch that bottom magazine at its corners with both hands, and swiftly yank it out from all When the maker’s name appears on his pro- duct, he is not afraid to risk his reputation on it. For almost 140 years Fownes gloves have been sold by Name. Look in the ew England . The Vacation Land WHITE “MOUNTAINS of New Hampshire Mile-high mountains, hundred-mile views, golf near the clouds, every sum- mersport, glorious air, delightful social. life. Superb hotels,comfortable board- ing houses. 10 hours from New York. Send for Booklet C. MT. DESERT on the Maine Coast Island of marvels—mountains, lakes, woods, ocean,all together. Oneof the beauty spots of the world. Yachting and all summer sports of the highest type. Famous intellectual, artistic and social life. BAR HARBOR, Northeast, Southwest and Seal Harbors, ‘Through express train service from and to New York and Boston. Send for Booklet G. VACATION BOOKS Complete information about the best hotels, boarding houses, camps in White Mountains, Maine, New Hampshire and Vermont Lakes and Woods, Berkshire Hills, Cape Cod, Martha's Vineyard, Nantucket, Narra- gansett Bay, Casco Bay, Penobscot Bay, Mt. Desert, Bar Harbor. Send for Booklet B—Siate region you preter. For Booklets an VACATIO! roadway, Room 171, New York. N. ¥. the others, Above all things, hang on to the magazine. When, a few moments later, your wife, assisted by the parlor maid, is trying to clean up the débris, you will experience a sort of desperate revenge by exclaiming, as you stop turn- ing its pages and the horrible truth dawns upon you: “ The cursed article I want is not, after all, in this number!" Kyicxer: Germany has government regulation of food. Bocker: After that will come food regulation of government.—The Sun. The Narrow Escape of Columbus Columbus hastily set sail. “Before Germany prescribes my route,” he explained.—The Sun. HE band played “ Garryowen” And “ The Connemara Pet” as every member of the Mulligan Guards marched up to Kelly, the news- dealer, and left a standing order for Lire to be delivered promptly each Tuesday morning. comicbooks.com