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Life, 1917-05-03 · page 36 of 42

Life — May 3, 1917 — page 36: what you’re looking at

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Life — May 3, 1917 — page 36: Life, 1917-05-03

What you’re looking at

This page is primarily **advertising and reader correspondence**, not political cartoons. The main content includes: **Letters to the Editor**: Zoologists humorously protest being labeled "unnecessary people" in a previous Life article; the editor responds wittily that Life itself is necessary. **Humorous Anecdote**: A Scottish farmer obsessively instructs his daughter on economy, culminating in the absurd worry that his son shouldn't wear spectacles unnecessarily—treating eyewear as wasteful. **Advertisements**: - Du Pont promotes trapshooting as elite sport entertainment - Bacardi rum advertisement references American Revolution - Plays for performance and motor boat catalogs **"What Money Will Do"**: A satirical list of money's harms (jail, disease, political corruption, attracting burglars), reflecting wartime anxieties and Progressive-era skepticism of wealth. The page reflects 1917 American culture: class consciousness, satirical humor about consumption, and marketing leisure activities to the affluent.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

828 EEE Unnecessary > The Editor of Lave: In Lire for April roth appears “An Alphabet of Unnecessary People,” among whom you include the zoologists, Now we, the undersigned zoologists, are im- pelled to ask you a momentous question : Is Live necessary to unnecessary people? R. S.V. P. Wa. C. Garentear. Lavnesce V. Counstay, J. A. Dawson, Lron S, Sroxe. Hanky H. Cuaeton, Osborn Zoological Laboratory New Haven, Connecticut March 17, 1917. B unnecessary people, we presume our friends mean zoologists. We should say, therefore, that they are much more qualified to answer this absorbing question than we are. But if we may venture a cautious statement, we should say that Lire is necessary, not only to necessary but to unnecessary people. When an unnec- essary person indulges in a necessary thing, it may help to make him neces- sary. And the necessity of necessary people reading Lire is a biological as well as a zoological fact. Editor of Lire. Doxato McAtuister, a Scottish farmer, was going to town for a day or two, and his daughter, Maggie, had a weary time listening to the hundred-and- one instructions he gave her as to care and economy. “Mind the coal,” “Don't waste any food,” “Don’t sit up burning light,” ete. Finally he set off, but in a moment he was back with a parting admonition: “ An’, Maggie, there's young Angus. Sce that he doesna wear his spectacles when he’s no readin’ or writin’! It's needless wear an’ tear! "—Tit-Bits. Foam-crowned Ale and Stout that slaked the thirst of the men of the American Revolution MAKES THE PERFECT Ser conelaiog. HIGHBALL OR RICKEY. Folder con |The King of Sports IGORATING—spontaneous— and interesting to the last degree —is trapshooting. It is the sport of kings and the king of sports—replete with excitement and exhilaration. Winging the wily clay pigeon has become quite de rigueur in smart |country places and has proven a welcome boon’ to both ‘host and hostess in the entertainment of house parties. The “Sport Alluring” Booklet on request. E. I. DU PONT DE NEMOURS & CO. Wilmington Delaware What Money Will Do r will get you into jail. It will buy you disease. It will ruin your health, It will spoil your taste for beef and beans. It will eat into your income. It will get you into trouble with an- archists and socialists. It will attract burglars and servants. It will draw interest and chorus girls | It will get you into politics (and all the perfui of Araby will be unavail- ing to disinfect you). for country clubs, schools and church societies. Two Litle Plays for Ontot-Door Performance | Price 25 Cents Each, Postpaid } | The Children of the Bard | By James S. Metcalfe | acters, Suitable for a large or small cast of Shakespearean The Perennial Border By Elizabeth Tyree Metcalfe and James S. Metcalfe ‘Twenty-one speaking characters representing flowersetc. These plays are simple in production and are suitable college organizations, garden clubs, THE PROBONO PUBLISHING CO. 17 West 31 Street New York Cty It will humiliate your poor relatives. “Seer said Xantippe, with a menac- ing gesture of the rolling-pin, “how many times have I got to tell you that, if you want to make sure of my getting my copy of Lire every zweek, you've got to leave a standing order with the newsdcaler?” Va. 1917 Boat Bui Health and happiness ore epusred with one of the newpopular priced Gi ilders Gatog toa ing prod Jers Catalog showing pro Sy. ucts of 200 leading boat builders. in your boat. ‘motors from ovr Select your engine from our new complete Tage Engine Catalog. Both books FREE. Send today. GRAY MOTOR COMPANY S08 Mekiond Ave. Detrolt. Mteb. comicbooks.com