Life, 1917-05-03 · page 31 of 42
Life — May 3, 1917 — page 31: what you’re looking at
What you’re looking at
This is not a political cartoon but rather a **full-page automobile advertisement** from Life magazine (page 823). The image shows a **Chandler Six automobile** priced at $1,395, photographed with a woman in period dress standing beside it. The car bears a license plate reading "7817." The advertisement makes no satirical or political points. Instead, it's a straightforward marketing pitch emphasizing the Chandler motor's reliability and power—particularly its performance on hills and rough terrain ("power on the hills and mountain-sides; it is power in the mud and sand"). The text stresses that every Chandler performs identically, with no special demonstrator models or gear ratios favoring dealers. This represents typical early-20th-century automotive advertising, targeting consumers interested in purchasing a mid-range "six-cylinder" vehicle. The presence in Life magazine reflects advertising's integration into satirical publications of that era.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Chandler Power IS HANDLER power is power on the hills and moun- tain-sides; it is power in the mud and sand. Four years of skilful and conscientious manufacturing effort have developed and refined the Chandler motor to a point approximating perfection. Chandler owners long ago named it The Marvelous Motor, and now, more than ever before, it is the wonder Six, powerful, flexible and enduring. On high gear and without apparent labor it pulls the hard, steep grades and winding hill roads where other motors shift to second. FIVE PLEASING Power In crowded traffic it responds to every demand. On open roads it answers every call for speed. The Chandler motor is a fact-motor. What any Chandler will do every Chandler can do. The Chandler Company has never built a special demonstrating car. The Chandler Company has never furnished to any Chandler dealer a special gear ratio. Every Chandler is a demonstrator. TYPES OF BODY Seven-Passenger Touring Car, $1395 Four-Passenger Roadster, $1395 Four-Passenger Convertible Coupe, $1995 Seven-Passenger Convertible Sedan, $2095 Limousine, $2695 All prices F.O. B. Cleveland Write us today for catalog and booklet “See How the Chandler Checks With High-Priced Cars.” This booklet tells how other medium-priced sixes do not check with high-priced cart. Write today, and see your dealer. Address Dept. D. CHANDLER MOTOR CAR COMPANY New York Office: 1790 Broadway CLEVELAND, OHIO Cable Address: “‘Chanmotor”’ Ccomicbooks.com