Life, 1917-04-19 · page 31 of 42
Life — April 19, 1917 — page 31: what you’re looking at
What you’re looking at
This page is primarily a **tobacco advertisement** for Tuxedo brand pipe and cigarette tobacco, disguised as editorial content in Life magazine. The top cartoon illustrates the tagline "Your Nose Knows"—depicting a man contentedly surrounded by spring imagery (animals, plants, blossoms) to evoke pleasant natural fragrances. Below, two men in period clothing walk outdoors, presumably enjoying spring air. The advertisement uses **poetic language about spring awakening** to create an association between natural fragrance and tobacco smoking. It claims Tuxedo's "pure fragrance" mirrors nature's spring scent, using pseudo-scientific language ("soul-awakening fragrance") to market the product. The "Try this Test" section encourages direct sensory comparison against competitors—a common early 20th-century advertising tactic before modern regulations restricted tobacco marketing. **For modern readers:** This represents an era when tobacco companies openly advertised in mass media without health warnings, using romanticized nature imagery to normalize smoking as a natural, wholesome pleasure.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
A HOW do you know its Spring time ? Your Noselmows” By the fragrance in the air you know Spring is here. Everywhere life is coming back. Nature calls from meadow and hillside, orchard and wood: “Time to wake up.” And the answer is that wonderful, soul-awakening fragrance we know as Spring. The fragrance of a pure tobacco likewise comes with just as sure a message of satisfaction. “Your Nose Knows.” The Perfect Tobacco for Pipe and Cigarette Its pure fragrance is the pure fragrance of Nature. The rich, ripe Burley leaves of which Tuxedo is blended are the sunshine tips of the best plants of Old Kentucky. Their pure fragrance is the Soul of Tobacco—“Your Nose Knows.” : Z “GUARANTEED TO SATISFY Try this Test:—Rub a little Tuxedo briskly So EY Scent Bas in the palm of your hand to bring Wcent Tins, out its full aroma. Then smell it deep—its delicious, pure fra- &rance will convince you. Try . this test with any other tobacco and we will let Tuxedo stand or fall on your judgment — “Your Nose Knows’’ . comicbooks.com