Life, 1917-04-12 · page 6 of 42
Life — April 12, 1917 — page 6: what you’re looking at
What you’re looking at
This page is primarily a **product advertisement** rather than political satire or editorial cartoon. The American Chain Company promotes "Weed Anti-Skid Chains" for automobile tires through a dramatic image showing numerous chains displayed against a snowy forest backdrop. The accompanying text frames the ad as a **public safety campaign**. It claims the advertisement was "suggested by a car owner" concerned with motoring safety, appealing to driver responsibility—particularly regarding families and children. The company solicits additional safety ideas from readers. The rhetorical strategy positions tire chains as essential safety equipment rather than optional accessories, targeting drivers' sense of social responsibility during winter driving conditions. This represents early automotive-era safety advocacy merged with commercial promotion.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Weed“ Shd Chains Make All Tires Behave OFT who has the best interests of motoring at he erie! aught shim that tire chains are the only mechanical device yet invented that is absolutely dependable slipps fe We want more suggestions for the campaign to insure motoring safe or every Nhe campaign which is of immediate, personal concern to ev nan who wants to protect himself, his wife, his children—from the driver, always ready to take the gambler’s chance. We want your i Help Us Insure Motoring Safety for Everyone AMERICAN CHAIN COMPANY, Incorporated BRIDGEPORT, CONNECTICUT In Canada: Dominion Chain Company, Ltd., » ‘a Falls, Ontario Largest Chain Manufacturers in the World THE COMPL. CHAIN LINE-ALL TYPES, ALL SIZES, ALL FINISHES—FROM PLUMBBRS' SAFETY CHAIN TO SHIP: a : : wa