Life, 1917-04-12 · page 5 of 42
Life — April 12, 1917 — page 5: what you’re looking at
What you’re looking at
This page is primarily **advertising** for Postal Life Insurance Company, not political satire. The main content features a conversation between **Judge Kiddoo** and **Lawyer Roberts** discussing the merits of postal life insurance sold directly by mail, without insurance agents. The advertisement emphasizes this as a "public service" sanctioned by the U.S. Supreme Court. The left column contains an unrelated satirical dialogue titled "Overhead in Hell" featuring characters Satan and Machiavelli discussing historical figures like the Kaiser and General von Hindenburg—likely referencing World War I. A **Gold Seal Champagne advertisement** appears in the lower left corner. The page demonstrates how Life magazine combined editorial satire with substantial advertising to support publication costs.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
“TL ERE Life Insurance Without Agents is a Distinct Public Service Bd POSTAL LIFE METHOD SANCTIONED BY THE UNITED STATES SUPREME COURT ve Timely Talk on a Vital Subject | (Scene: Pullman smoking compartment, Judge Kirk ind and Lawyer Roberts continuing a@ conversation | begun at dinner.) | Overheard in Hell . years all the racket \\ said Satan, stepping out of the Bath, where he was giving ree U-boat commanders an abou Brimstor two of ld Hohenzollern has got it ‘at last,” said Machiavelli, osing off the premises with reparation for a new squad st-factory owners, tened attentively. Indeed, The Hohenzollerns had | off the throne of G at's tough,” said S sce why they chivied Hohenzollerns so. They I have often said Poor old Bill! Why, he was one of the best pupils T ever had. I heard y that he had made Belgium earth. Wasn't that a com- who was it was t teen boc “Well, er could The method is good cu , but never fol as well as sancti letter mon sense by law Judge: “Well ed lowe Judge: (lang not only a) “I go you one better: wrote ther t took a Lawyer: 9) “Guess you're have right. wrote. the Postal once myself just to find out how the lients sts of local ht to find uere perfect devils, ow that in’ the ied it ever since.” ants, the States way to check it “I don't see why they k it or how they can do it some “How's the cost?” ‘Lower than in other compai the same kind of insurance— reserve—and. besides that. they give mea free medical examinatio cach year just so T can keep wone a hell uj gliment ? fot culy ell and you ca the hest market wherever, it is. that,” said Machiavelli; can a State do. about it?” f im he had the novel idea of making the Tuan ee. probably. risk waa he He and Tirpitz did ‘ ficent work. Not even a party of go on the water out getting torpedoed. — The wned | don't know how many in- nen and children in a man retty good. You live with a New York Did you ever look too. Judge: “Certainly not. The States not hold up ai mail transactic cd by New York State, strict, but I was East a volgirls could Dividends Guaranteed in your Policy and the Usual & tn Contingent FR sudve: “Don't think you could Dividends & pirance when Paid Besides. : it isa + people ntry, and beet The United curly that france pre "son such are exempt State tae usual fees and. charges. also. do AM this helps. policyholders, Believe I nocent we a policy for worthy of the highest education.” deportation of non-combat He > tet was excellent too, agents is mased Satan, “Don't forget the shooting of Miss said Machiavelli. “ And there mbing of unfortitied towns, Why, in’ my “Oh, you refer to the Host hat Company hasn't ver has had. | The aj direct. personally or by poison gas, ys I never thous ht of any- vice as that poison gas. 1 it, and she went Mae,” said Satan, itement on a cap- lans who was hanging out “that Kaiser is a regular darkness. When he gets (and I guess he will pretty Il omit the setting-up exer- put him right into advanced ome to think of it, there © prison camps, too, where he GOLD SEAL Champagne A wine of the highest quality mn) tactics, were tl Urbana Wine Company Urbana, N. Y. That tells the story. Thoughtful insurers like Judge Kirkland take policies with the Postal Life and not only hold on to them but are disposed to take new insurance, while like lawyer Roberts, who at first write in out of curiosity, at last find they can save money by taking a Postal Policy and they do it. Find Out What You Can Save You should take advantage of Postal benefits and economies. Call at the Com pany’s office or simply write and say ail insurance particulars as mentioned in LIFE for April In your letter be sure to give 1, Your full name. 2. Your occupation. New Postal Life Building You will receive fu New York State In: the tion and no information based on ance Departin nt will be sent to visit you. to yon because you deal direct. POSTAL LIFE INSURANCE COMPANY allowed captured soldiers to rot with and disease without any physi- Exeellent!" “There's only one drawhack,” Machiavelli regretfully. he man has raised so much hell on earth ths I doubt if there’s much we can teach him down here. Really, he’s not an amateur at all, but a professional. I don’t know whether it wouldn't be more punishment to send him to heaven instead. As a matter of fact, said 3. The exact date of your birth. icial reports Writing places you The resultant con ‘WM. R. MALONE, President 511 Fifth Avenue, Cor. 43rd St., New York down here he'll feel perfectly at home.” “L guess we can still think up one or two little noveltics for him,” said let converts ned a trap-door an Bil Satan, as he ¢ dozen of drop into unday's zing sulphur. Christopher Morley. HE CAT: wearing, Sport. Cost much? Tue Doc (sadly): About bones a day! Nice muzzle you're five comicbooks, ularly filed with nder no obli jon-savings