Life, 1917-04-05 · page 13 of 70
Life — April 5, 1917 — page 13: what you’re looking at
What you’re looking at
This is a **product advertisement**, not political satire. It promotes Pleasant Valley Wine Co.'s American champagne from Rheims, New York. The illustration depicts a playful, flirtatious scene: a man and woman in festive attire in what appears to be a champagne celebration, with the woman in a light dress and the man in darker clothing positioned behind her in a jovial pose. The ad emphasizes that this is the **only American champagne awarded Gold Medals in European competitions** (Paris, Bruxelles, Vienna—spanning 1867-1910), claiming it as "Oldest and largest producers of Champagne in America." The marketing strategy associates the product with luxury, celebration, and romance, targeting affluent readers of *Life* magazine.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
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