Life — April 5, 1917 — page 12: what you’re looking at

What you’re looking at

# Page Analysis This is primarily an **advertising and light humor page** from Life magazine (page 556). **Left side:** Two ads—one for Huyler's Bonbons positioning Easter flowers and chocolates as gifts, the other for Cascade Pure Whisky, featuring a horse and rider in moonlight with text about civilization and purity. **Right side:** A short humorous story titled "The Unbelievable" depicts two corpuscles gossiping about human biology. One claims creatures larger than corpuscles exist and move through arteries and veins. The other dismisses this as implausible. The joke satirizes **skepticism about the invisible or unknown**—the irony being that corpuscles themselves are invisible to humans, yet they doubt larger unseen organisms exist. Below is a brief dialogue about post-war Europe ("What's Gumming the Game?").