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Life, 1917-03-29 · page 39 of 42

Life — March 29, 1917 — page 39: what you’re looking at

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Life — March 29, 1917 — page 39: Life, 1917-03-29

What you’re looking at

This page is primarily **advertising**, featuring auto-related products popular in the early 20th century. The main advertisements promote: 1. **Stromberg Carburetors** — performance upgrades for Ford automobiles, emphasizing fuel economy and power gains. The copy highlights official speed/mileage records to appeal to car owners. 2. **Kor-Ker Puncture Cure** — a tire sealant treatment. The ad uses a dramatic demonstration (driving a nail through a treated tire) as proof of effectiveness. This reflects the era's common problem with pneumatic tires. 3. **Rubber garments** for body shaping — women's undergarments marketed for "reducing" various body parts (chin, bust, abdomen), reflecting period beauty standards. The page also contains a satirical feature, **"Their First Question About a Man,"** comparing what women in different American cities prioritize when evaluating potential husbands — New York girls ask "What is he worth?" (wealth), while other regions ask about marital history, religion, or car ownership. This satirizes regional American attitudes and materialism.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

“ETPE* THROUGH MUD UP TO THE HUB A car equipped with a New Stromberg Car- buretor generates power equal to the cccasion. The increased pull necessary to ram through hard, heavy going comes into play instantly on demand—a forge ahead force that is mightier than the drag of the mud. The New Stromberg Carburetor excels on all models of every make in creating power to answer every pur- pose—in mileage increase, fuel economy, accelera: tion and starting ease in coklest weather. Special New ‘Stromberg For Fords establishes official starting, speed and economy records—37 4/1) miles on one gallon of gasoline —from standing start to 25 miles per hour in 11.4 seconds—then without touching carburetor car made 43 miles per hour. These tests made under ordinary conditions demonstrate Stromberg superiority and value to every Ford owner. Write for World's records and free particulars giving name, model and year of your car. Stromberg Motor Devices Co. Dept. 312A 64 E. 25th St., CHICAGO an > Up-to-date “ Britannica ESTRIAN — (city version) — law steps for dodging a) Curriculum of ave: ling school. (b) A “home bulletin for City-—Daily Store Advertising, with a f current news ch as mur rees and other society events on Only by Americans, not Cost of Living. (by 1 (definition of)—a repertoire seven courses of Internation pondence School nue finish. ( xhibit A laims to bh 1 Lady or Gen- YOUR FLESH! safety and EDUCE Dr. Jeanne Walter's | RUBBER GARMENTS ‘ FROWN ERADICATOR, CHIN REDUCER NECK AND CHIN REDUCER BUST REDUCER ABDOMINAL REDUCER . . 4th Floor cua $1 th St.and Sth Ave., New York | FOR ME OF BRAINS a (GARS WAS. “MADE AT KEY WEST— tleman, Unnecessary for those possess- ing Coin of the Realm. Avto—(a) Shorthand expression for “Hell on Wheels.’ (6) Slang—A “frame-up” on the Public. slang American book of Amer ait, he has wheels, he’s a tank, screw loose, off your base, that’s a pipe, rubber! Their First Question About a Man EW YORK GIRL: What is he worth ? Saur Lage Ciry Gieu: How many wives has he Minwaukee Gree Is he Who's his family? What does naturalized Bostox G Lovursvinie Greet drink ? Coxcown, Ny religion? What is Derworr Grew: What car ¢ drive? Rexo Gini: How long has he lived here? Wasniscrox Gree Whom did he Fuancisco Gikt: Is he a native New lexe? Haven Gree What is his col Cutcaco Great Where IS he? Huntley Child. DAM. zas beginning to get bored with the Garden of Eden, but Eve immediately took the precaution to have the serpent place a standing order with the Paradise newsdealer for a copy of Lire cach week. Tactician AWIN’ TH MEY, BILLY WHILE V's p BASE. 0" SUPPLIES, YOU GO TO TIL REAR AN’ ENEMY FROM 11S FORAGE Puncture Proof-— will you accept proof? Driving Nail into Tire Treated with Kor-Ker Puncture Cure. This is the strongest proof any one can ask and will convince the most skeptical. WE SAY— No miore punctures."" “You've got to show me.’ That's just what we're alter We can prove that KOR-KER PUNCTURE CURE America’s Standard Tire Treatment Seals Punctures Instantly and Permanently that it ferrets out and stops slow leaks; that it reduces the chance of blowouts to a mini- mum; that it preserves the rubber—guaranteed not to deteriorate. How much would you give to be assured that when you tart on a ride you will efum safely and without the irritating, of xing punctures? How much to be rid of slow leak tires? Write as for detailed information and proof ALCEMO MFG. CO., 62 Bridge St., Newark, N. J. This is a fast growing business needing high class jen as representatives. Can you qualify? comichooks Kees)