Life, 1917-03-29 · page 38 of 42
Life — March 29, 1917 — page 38: what you’re looking at
What you’re looking at
This page mixes advertisements with editorial content typical of early 20th-century Life magazine. The top half features ads for "Pembroke" built-in bathtubs (emphasizing modern sanitation and home value) and "Club Cocktail" martinis (marketed as scientifically formulated and aged in wood). The left side advertises a book collection: "Short Stories From 'LIFE'" — 81 prize-winning stories from a contest that received over 30,000 submissions. The introduction is by Thomas L. Masson, Life's Managing Editor. The magazine invested $12,000 gathering these stories, positioning the collection as premium editorial material. The bottom cartoon depicts a legal scene: a lawyer interrogates a witness about an alibi involving a rowboat. The witness replies he can bring "as many as the boat'll hold" — a joke about witness fabrication. The humor lies in the witness's willingness to produce false corroborating witnesses limited only by physical boat capacity, satirizing perjury and courtroom dishonesty.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
“Pembroke’ Built-in Baths are the modern baths. They add beauty to homes—insure sanitary conditions— therefore add value. The “Pembroke,” with its enameled-all-over, china-dish finish, lends'a touch of refinement to any bathroom, Builds into walls and floor—no corners, crevices or spaces to accumulate dirt. This and other fixtures for Bath, Kitchen and Loundry described in ‘Standard’ Plumbing Fixtures for the Home.” Sent free on request. Dept. 34 Standard Sanitary ‘IN)fg.Co. Pittsburgh, Pa. “Pembroke’ Baths can be seen at “Standard” ywrooms in all principal cities ET Short Stories From “LIFE”’ The 81 Best Stories in “‘LIFE’S’’ Prize Contest With an Introduction by THOMAS L. MASSON Managing Editor of “‘ LIFE” “(7 IFE’S”’ unique contest—to discover how short a short story can be—aroused great interest among American writers. More than 30,000 MSS. were received. Of these the stories which appear in this book were selected as the best. They are vivid, unconventional stories, some by established writers and some by “dark horse’’ authors. It cost ‘‘ LIFE” more than $12,000 to gather these stories. The reader may here en- joy the cream of the collection. Net, $1.25 By Post, $1.36 LIFE PUBLISHING COMPANY 17 Wes 31st Street, New York The most delicious drink in the World “uo Coclstai A scientifically mixed cocktail, aged in wood--that’s and satisfying than any “made by guess-work”” cocktail” } <a bottle bome--and just'strain through cracked ice: fess x (There are seven varieties. “G. F. HEUBLEIN & BRO., Sole Proprs.. New York *” i Lawyer: YOU SAY YOU CAN BRING WITNESSES TO SWEAR THEY WERE IN A ROWROAT WITH YOU AT THR TIME TITE HORSE WAS E: HOW MANY CAN YOU BRING? a “ WELL, SOR, OL KIN BRING AS MANY AS THE BOAT'LE HOULD.” comichooks.gom